Body Fantasy releases collaboration T-shirts with 417 by Edifice. Six new colors available

Jul 17, 2013

American body mist brand Body Fantasy will release a T-shirt (3,465 yen) in collaboration with 417 by EDIFICE. This marks the brand's first collaboration with an apparel brand.

The six colors match the bottle colors of the Japan-exclusive unisex Body Fantasy line. This includes a pink inspired by the peach-scented "I'm a POP STAR" (50ml/472 yen), which will be released on the 31st of next month. The labels feature graphics designed on each bottle.

Body Fantasy was first sold in Japan by Fitz Corporation in October 2010. Since then, it has gained popularity among teens and people in their late twenties, with the series having sold a total of approximately 9 million bottles in Japan. The unisex line, exclusive to Japan, was released last November. The packaging, which features a black cap and a design that evokes the image of the fragrance, has also been featured on "Packaging of the World," a website showcasing the world's finest packaging. Contrary to the impression that men prefer citrus scents, floral scents such as "FEEL SO GOOD" and "Dancing ALL NIGHT" are selling well.
くまがいなお
  • Body Fantasy x 417 by Edifice T-shirts now on sale
  • Body Fantasy x 417 by Edifice T-shirt
  • Body Fantasy x 417 by Edifice T-shirt
  • Newly released I'm a Popstar
  • Body Fantasy x 417 by Edifice T-shirts now on sale
  • Body Fantasy x 417 by Edifice T-shirts now on sale
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