Chloe will release its new fragrance, "ROSES DE Chloe" (30ml/7,875 yen, 50ml/10,500 yen, 75ml/13,440 yen) on September 4th. Starting with the smash hit "Chloe Eau de Toilette" released in 2008, the brand has released a new fragrance every year, right up to "L'Eau de Chloe" released last year. The fragrance's notes blend bergamot with a heart of damask rose, magnolia, and hints of white musk and amber. The cap is adorned with a blush pink ribbon, and the glass bottle follows the iconic Chloe Eau de Parfum design. A shower gel (200ml/5,880 yen) and a body lotion (200ml/6,930 yen) with the same scent will also be released at the same time.

Chloe released its first skincare line in April this year. The oil serum is particularly popular, and the rose scent has been well-received as a luxurious way to spend time. Some people are said to be "buying up the whole line."