Italian knitwear brand Cruciani has signed a contract with Korean rapper Psy, who boasts a whopping 1,160,705,684 YouTube views (as of 6:37 PM on January 11th).

The collaboration began when a fan gifted Psy a Cruciani knit bracelet, the "Cruciani C," at his birthday party held in Times Square, New York, on New Year's Eve last year. Psy loved the four-leaf clover and heart bracelet so much that he immediately requested 30 more color variations.

Psy's "Gangnam Style" became a worldwide hit. He appeared on the popular American variety show "Saturday Night Live," and his unique dance moves were even taught to Britney Spears and performed on the TV drama "Glee."

Gangnam Style was played repeatedly before the runway began at the WC2013 Spring/Summer collection show held in October.

Gangnam Style