ANYA HINDMARCH will open a pop-up shop in the Handbag/Promotion section on the first floor of the main building of Isetan Shinjuku from October 7th to 13th.

The brand's theme for this season is "humor." The shop will offer bags (20 x 25 x 11.5 cm, 210,000 yen) decorated with icons of signs and other symbols seen on highways and other places.

"Humor" is created when placed in unexpected places. Items on sale include "Under Construction" and "CAUTION Heavy Load" bags, as well as miscellaneous goods such as wallets (10 x 15 x 2 cm, 52,000 yen). The shop will also be decorated to resemble a service station on the highway.