"led.tokyo" will open a pop-up store for a limited time from June 2nd to June 8th, 2021, in the East Court on the 2nd floor of the Isetan Shinjuku Main Building.
The pop-up store will feature collages created exclusively for led.tokyo by photographer Yusuke Oishi (MARCOMONK), which will be sold as collaboration items.
In addition, the brand's first-ever 2021 Summer Collection will be available for pre-sale, as well as one-of-a-kind remade Levis denim, which will be sold exclusively at Isetan Shinjuku.
■ Oishi Yusuke (MARCOMONK)
Born in Hakodate, Hokkaido in 1980. Currently lives in Tokyo.
After graduating from high school, he spent time in Sapporo before moving to Tokyo in 2006. He began self-taught photography in 2008, videography in 2010, and collage in 2020. In 2018, he published the photo book "LIFE THROUGH MY EYES," which features photographs of everyday life in New York.
His ephemeral expressions, while leaving a lingering impression, captivate the viewer, and he is active in a wide range of genres, including fashion, magazines, and advertising, both in Japan and abroad.
The theme of this collage is the strength and shadows within femininity. It evokes the cuteness and dignified impression that emerges, while also transforming from the negative aspects of modern society into a new self. Just as light and shadow always intersect, we imagined the strength to take a step out of a difficult situation, and the empowering strength that comes from finding a new self with that step.
Yusuke Oishi (MARCOMONK) photographed actual products from led.tokyo, printed the photos, and then cut and pasted them together to create a collage using his unique method.
The design is unisex, and is available in two sizes: 36 (women's small) and 38 (unisex extra large).
▼MARCOMONK × led.tokyo TEE type RED
Price 7,000 yen-(+tax)
Size 36 (Women's size S) / 38 (Unisex size XL)
▼MARCOMONK × led.tokyo TEE type BLUE
Price 7,000 yen-(+tax)
Size 36 (Women's S size) / 38 (Unisex XL size)
▼A limited edition shopper bag will be given to those who make a purchase during the period.
*Please note that this offer will end once stock is sold out.
■Pre-sale of 2021 Summer Collection
led.tokyo will be holding its first pre-sale of the 2021 Summer Collection. This Summer Collection features set-up items that can be worn as a set or individually. Despite their unique designs, they can be worn on their own to make a statement.
▼2WAY BOTTON ONE-PIECE/TOP
Price 22,000 yen (+tax)
▼2WAY BOTTON SLACKS PANTS
Price 16,000 yen (+tax)
▼STRING POINT BOX CAMISOLE
Price 11,000 yen (+tax)
▼BALOON SILHOUETTE HG SKIRT
Price 14,000 yen (+tax)
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▼ASYMMETRY HEM HG N/S TOP
Price 11,000 yen-(+tax)
▼PIERCED HEM HG SKIRT
Price 14,000 yen-(+tax)
Utilizing the unique fabric, processing, and color of Levis used denim, two pieces of denim are combined without any excess fabric to reconstruct a one-of-a-kind pair of jeans. The original medium-rise Levis denim has been made high-waisted and revived for the modern era. By using two pairs of denim with different textures, we have achieved a remade denim that is unique to led.tokyo. In addition, vintage bandana flashers have been added to the patch pockets of the denim as an accent, and these will be sold exclusively at the Isetan Shinjuku pop-up store.
At led.tokyo, we incorporate a modern feel into vintage items that have been worn against a variety of cultural backdrops, reconstruct them, and continue to offer them.
▼REWORK BANDANA POCKET FLASHER DENIM
Price 25,000 yen-(+tax)
Size 36 (equivalent to size S) / 38 (equivalent to size M)
"led.tokyo" is based on the concept of "Be free in a new era, be more yourself," and incorporates a mix-up of the Tokyo of the 1990s, which the designer was greatly influenced by, and the real Tokyo of today, into its items.
Each item has detachable sleeves or can be worn front or back, allowing for a variety of styles to be achieved with just one item, and can be cherished for a long time.
Everyone can wear it in their own unique way.
The "led.tokyo" style is freely created by each wearer.
-So many women, so many styles-
Style comes from you
One item, many ways to wear it
A thousand different styles for everyone
Embrace the new era freely, being more yourself
The collection draws inspiration from a variety of cultures born in Tokyo, including fashion, art, music, film, and manga. The mix-and-match editorial sensibility of Tokyo's fashion and culture is incorporated into each item, allowing for a variety of styling possibilities. With detachable sleeves and the ability to wear it front or back, one item can be worn in a variety of ways, inspiring endless styling ideas. Rather than following the brand's lookbook-style style, each wearer should create their own unique style. That is the idea behind "led.tokyo."
■led.tokyo -mood atelier- Isetan Shinjuku LIMITED POP UP STORE
Period: Wednesday, June 2, 2021 - Tuesday, June 8, 2021
Location: Isetan Shinjuku Main Building, 2nd floor East Court/escalator side
In order to prevent the spread of infectious diseases, including COVID-19, we will be taking measures to ensure the safety and security of our customers, employees, and their families. We appreciate your understanding and cooperation.
・SHOP INFORMATION
▪Store name: led.tokyo -mood atelier-
▪Name: Red Tokyo Mood Atelier
▪Address: Okazaki Building 1004, 2-14-13 Shibuya, Shibuya-ku, Tokyo
▪ Business Hours: Tuesday, Thursday-Sunday 1:00 PM - 8:00 PM
(Temporarily closed during the Isetan Shinjuku Pop-Up Store.)
▪ URL: https://led-tokyo.com
▪ Instagram: @led.tokyo_official
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