Image courtesy of Gucci
To commemorate the 100th anniversary of the brand's founding, Gucci is offering a virtual tour of the "Gucci Garden Archetypes" exhibition, which is being held at the Gucci Garden in Florence.

Image courtesy of Gucci
Image courtesy of Gucci
"Gucci Garden The exhibition, titled "Archetypes," explores a mythical ark-builder, space explorers, horses, dancers, angels, and aliens in settings ranging from Tokyo to Los Angeles, from the Northern Soul movement that emerged in the North of England in the late 1960s to the May 1968 uprising in Paris, inviting visitors on an epic journey exploring the vision of Gucci Creative Director and exhibition curator Alessandro Michele.

Image courtesy of Gucci
The exhibition delves into the world of Gucci's advertising campaigns, which incorporate a variety of inspirations including music, art, travel, and pop culture.
Image courtesy of Gucci
Image courtesy of Gucci
Image courtesy of Gucci
The Gucci Garden virtual tour, available on Gucci.com, allows visitors to fully experience Gucci's creative vision, including not only the exhibited content but also the various objects and the ambiance of the space.

In addition, to utilize digital technology to realize interactions that blend the real and virtual worlds, Gucci has once again partnered with the global online platform Roblox to launch special content for two weeks only, starting May 17th. In the Gucci Garden, which will be open for a limited time within the Roblox metaverse (an online virtual space), visitors' avatars can freely explore galleries inspired by Gucci's advertising campaigns. They can also transform into mannequins incorporating elements from the exhibition, reborn as unique digital artworks in the virtual space.

Enjoy this immersive multimedia experience, uniquely Gucci, made possible in this era.

Check out the virtual tour of the "Gucci Garden Archetypes" exhibition at the URL in the box below!


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