Lindt & Sprüngli Japan Co., Ltd. will be holding the grand opening of Lindt Chocolat Boutique & Cafe Omotesando, the world's first new flagship store for the premium chocolate brand Lindt, on June 2, 2021.
■ Lindt's first new flagship, with a presence in over 120 countries worldwide
The new flagship, Lindt Chocolat Boutique & Cafe Omotesando, opening in Omotesando, Tokyo, is a world-first new concept store that will stimulate customers' senses and allow them to discover the new appeal and further possibilities of chocolate. The store is comprised of two areas: the "Heritage Area," where visitors can experience Lindt's 175-year tradition and the history of innovation it has brought to the chocolate industry, surrounded by the sweet aroma of chocolate. The "Lindor Moment Area," where visitors can interactively experience Lindt's exceptionally smooth, melt-in-the-mouth flavors, stimulate their senses. Lindt has been beloved by chocolate lovers for over 175 years since its founding in Switzerland. Through this brand experience, visitors can discover new charms and possibilities in chocolate, while also choosing their favorite chocolate from a wide variety of flavors. Furthermore, we offer a wide selection of over 20 popular chocolate drinks, from limited-time offerings to classic favorites, with flavors unique to a specialty chocolate shop. Guests can also enjoy takeout. Visitors can also watch a chocolate advisor (sales staff) create these art-like chocolate drinks live in the manufacturing process.
■A new concept that stimulates the senses and allows visitors to discover the new charm and further possibilities of chocolate
The new flagship store, "Lindt Chocolat Boutique & Cafe Omotesando," is divided into different areas, offering content that allows visitors to experience the brand uniquely crafted through Lindt's tradition and innovation.
＜Lindt Tradition and Innovation＞
Lindt invented the conching machine, the world's first machine that enabled the exceptionally smooth melt-in-your-mouth texture that is now taken for granted, and has created a new chocolate tasting experience. In addition to Lindt's signature smooth, melt-in-your-mouth Lindor, the brand has created a wide variety of products, including the innovative Excellence tablet chocolate, which displays the cocoa content percentage, as well as the Lindt Teddy and Lindt Gold Bunny, essential treats for Christmas and Easter. Lindt's maîtres chocolatiers (chocolate artisans) have inherited the traditions of the manufacturing process and recipes invented by Rodolphe Lindt, while maintaining a passion for chocolate making and a desire to pursue innovation.
In-store experience: Experience the brand>
- Heritage Area: Showcasing Lindt's tradition and history
This area allows you to enjoy the history of Lindt from its founding to the present day. This area, developed exclusively for Japan, showcases Lindt's chocolate innovations in a 3D timeline format. Visitors can experience the brand's history while viewing actual past packaging.
・The "Lindor Moment Area" linked to innovation
In this area, developed exclusively for Japan, visitors insert a special coin, choose their favorite from three Lindor flavors, and a Lindor will pop out of a mechanical machine. This interactive content uses digital signage to tell a different story for each flavor.
*This content experience is available to customers who spend 1,500 yen or more (tax included)
*There is a limit to the number of people who can experience it per day, and it will end when the coins run out
【Store Overview】
Store name: Lindt Chocolat Boutique & Cafe Omotesando Flagship
Address: 1F Omotesando Chiyoda Building, 4-11-6 Jingumae, Shibuya-ku, Tokyo
Opening date and time: Scheduled to open at 10:00 AM on Wednesday, June 2, 2021
Business hours: 10:00 AM - 9:00 PM
【Lindt Virtual Store Omotesando Flagship】
For customers who cannot visit our Omotesando store in person, we will be launching a virtual store where you can experience the content of each area of the store and shop for your favorite chocolates directly online, so that you can experience the flagship atmosphere. Don't miss this opportunity to enjoy the Lindt chocolate experience online.
URL: https://vtq.jp/lindt/
*Scheduled to be released at 3:00 PM on Wednesday, June 2nd
【Brand Overview】
"Lindt" is a premium chocolate brand from Switzerland.
Lindt & Sprüngli has a history of over 175 years and is a global chocolate manufacturing and sales company with operations around the world. 2021 marks the 11th year since the company arrived in Japan, and it has been loved by Japanese customers.
Lindt Japan Website: https://www.lindt.jp/
Official Twitter Account: https://www.twitter.com/LindtJapan
Official Facebook Page: https://www.facebook.com/LindtJapan
Official Instagram Account: https://instagram.com/lindt_chocolate_japan
Official LINE Account: https://lin.ee/59fywW4UB
Click here for company press release details
■ Lindt's first new flagship, with a presence in over 120 countries worldwide
The new flagship, Lindt Chocolat Boutique & Cafe Omotesando, opening in Omotesando, Tokyo, is a world-first new concept store that will stimulate customers' senses and allow them to discover the new appeal and further possibilities of chocolate. The store is comprised of two areas: the "Heritage Area," where visitors can experience Lindt's 175-year tradition and the history of innovation it has brought to the chocolate industry, surrounded by the sweet aroma of chocolate. The "Lindor Moment Area," where visitors can interactively experience Lindt's exceptionally smooth, melt-in-the-mouth flavors, stimulate their senses. Lindt has been beloved by chocolate lovers for over 175 years since its founding in Switzerland. Through this brand experience, visitors can discover new charms and possibilities in chocolate, while also choosing their favorite chocolate from a wide variety of flavors. Furthermore, we offer a wide selection of over 20 popular chocolate drinks, from limited-time offerings to classic favorites, with flavors unique to a specialty chocolate shop. Guests can also enjoy takeout. Visitors can also watch a chocolate advisor (sales staff) create these art-like chocolate drinks live in the manufacturing process.
■A new concept that stimulates the senses and allows visitors to discover the new charm and further possibilities of chocolate
The new flagship store, "Lindt Chocolat Boutique & Cafe Omotesando," is divided into different areas, offering content that allows visitors to experience the brand uniquely crafted through Lindt's tradition and innovation.
＜Lindt Tradition and Innovation＞
Lindt invented the conching machine, the world's first machine that enabled the exceptionally smooth melt-in-your-mouth texture that is now taken for granted, and has created a new chocolate tasting experience. In addition to Lindt's signature smooth, melt-in-your-mouth Lindor, the brand has created a wide variety of products, including the innovative Excellence tablet chocolate, which displays the cocoa content percentage, as well as the Lindt Teddy and Lindt Gold Bunny, essential treats for Christmas and Easter. Lindt's maîtres chocolatiers (chocolate artisans) have inherited the traditions of the manufacturing process and recipes invented by Rodolphe Lindt, while maintaining a passion for chocolate making and a desire to pursue innovation.
In-store experience: Experience the brand>
- Heritage Area: Showcasing Lindt's tradition and history
This area allows you to enjoy the history of Lindt from its founding to the present day. This area, developed exclusively for Japan, showcases Lindt's chocolate innovations in a 3D timeline format. Visitors can experience the brand's history while viewing actual past packaging.
・The "Lindor Moment Area" linked to innovation
In this area, developed exclusively for Japan, visitors insert a special coin, choose their favorite from three Lindor flavors, and a Lindor will pop out of a mechanical machine. This interactive content uses digital signage to tell a different story for each flavor.
*This content experience is available to customers who spend 1,500 yen or more (tax included)
*There is a limit to the number of people who can experience it per day, and it will end when the coins run out
【Store Overview】
Store name: Lindt Chocolat Boutique & Cafe Omotesando Flagship
Address: 1F Omotesando Chiyoda Building, 4-11-6 Jingumae, Shibuya-ku, Tokyo
Opening date and time: Scheduled to open at 10:00 AM on Wednesday, June 2, 2021
Business hours: 10:00 AM - 9:00 PM
【Lindt Virtual Store Omotesando Flagship】
For customers who cannot visit our Omotesando store in person, we will be launching a virtual store where you can experience the content of each area of the store and shop for your favorite chocolates directly online, so that you can experience the flagship atmosphere. Don't miss this opportunity to enjoy the Lindt chocolate experience online.
URL: https://vtq.jp/lindt/
*Scheduled to be released at 3:00 PM on Wednesday, June 2nd
【Brand Overview】
"Lindt" is a premium chocolate brand from Switzerland.
Lindt & Sprüngli has a history of over 175 years and is a global chocolate manufacturing and sales company with operations around the world. 2021 marks the 11th year since the company arrived in Japan, and it has been loved by Japanese customers.
Lindt Japan Website: https://www.lindt.jp/
Official Twitter Account: https://www.twitter.com/LindtJapan
Official Facebook Page: https://www.facebook.com/LindtJapan
Official Instagram Account: https://instagram.com/lindt_chocolate_japan
Official LINE Account: https://lin.ee/59fywW4UB
Click here for company press release details
The press release featured in this article was provided by PR Co., Ltd. Press releases from companies and other organizations provided by TIMES are posted in their original form. FASHION HEADLINE does not recommend the products or services posted, nor does it guarantee the content of the press releases. For inquiries regarding the content posted, please contact PR TIMES Inc. directly (https://prtimes.jp/).
