On October 30th, adidas will open its first-ever store in Japan, the adidas Brand Core Store Osaka (2-2-21 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture), in Shinsaibashi, Osaka Prefecture. This new store, designed around the concept of a "home court," offers customers the opportunity to experience the spirit of sports and experience the unique atmosphere of sports. The store, designed around the theme of a "home court," features an arena-style design reminiscent of a real stadium, along with digital service tools, creating a space where customers can experience the energy of a game, the thrill of an event, and the excitement of the fans. The central shoe display area also features a "Shoe Bar," a high-performance touch panel that instantly displays detailed shoe information, making it easier for customers to find the perfect shoe. The first "Home Court" store in Japan will stock approximately 1,000 items at opening, including sports-related products for running, training, and football, as well as adidas Originals and adidas by Stella McCartney. Additionally, specially designed T-shirts featuring Osaka landmarks such as Tsutenkaku and Osaka Castle in the brand logo will also be on sale. These T-shirts are limited edition items made in Japan using Adidas' soft, functional material "Climalite."

In addition, for a limited time from October 30th to November 30th, the store will be running the "Open your locker for a chance to win a prize! Open your locker and win a prize! Novelty gift campaign to commemorate the opening" for customers who spend over 15,000 yen. When you open your locker, you will be entered to win one of the following items: a special water bottle, a special towel, or autographed merchandise from an Adidas contracted athlete.