Paul Smith's watch collection, "Paul Smith WATCH," celebrates its 20th anniversary since its launch in 1995. To commemorate the occasion, a special website, "PAUL SMITH WATCH 20TH ANNIVERSARY," was launched on October 22nd. The website features a special feature called "My Favorite," featuring 20 guests. Each week, 20 guests will share their "everyday life with Paul Smith Watch" through private photos and interviews. The first guest will be ROY, lead singer of the rock band THE BAWDIES, and the second will be stylist AKIRA MARUYAMA. Paul Smith himself will also appear in the final episode. Additionally, "Always Pair Watch," a limited-time content offering suggestions for matching watch styles with your loved one during the gift-giving season, will feature celebrity couples. In addition, visitors will be able to learn about Paul Smith Watches to date by tracing the collection's history over the past 20 years and introducing existing models, as well as learning about the future of Paul Smith Watches by introducing new watches for the 2015 Autumn/Winter season.

In addition, a "PAUL SMITH WATCH 20TH ANNIVERSARY" giveaway campaign will be held, in which people who share the site's special content "My Favourite" on Twitter or Facebook will be entered into a lottery to win an art piece commemorating the 20th anniversary. Applications are open from October 22nd to December 31st.