On October 7, adidas announced "Futurecraft 3D," a completely new 3D-printed midsole for running shoes.

This midsole is 3D printed and can adjust cushioning to suit the needs of each individual athlete's foot. Using a 3D printer, it is possible to create a highly breathable and flexible midsole that perfectly matches the footprint, contours, and pressure points. The goal is to improve athletes' performance by creating personalized shoes that are compatible with all feet.

In addition, by linking it with existing data sourcing and foot scanning technology, adidas plans to create opportunities for instant try-on in-store. In the near future, it may be possible to purchase 3D-printed running shoes simply by running on a treadmill in a store.