Mame Kurogouchi launches a basic line, offering minimalist and timeless items as staples

May 18, 2021
Mame Kurogouchi has announced a new line called "Mame Kurogouchi Basics," which offers items with simple, minimalist designs.

Mame Kurogouchi Basics Collection 01
"Mame Kurogouchi Basics" further explores the brand's underlying theme of "timelessness," proposing a new collection that uses the finest materials, stripped down to the bare essentials, and expressed with a new concept.


The iconic designs that Mame Kurogouchi has arrived at after a decade-long journey in craftsmanship, its eye for materials, fabric-making know-how, meticulous pattern-making, and refined sewing are condensed and utilized as the core of this line, creating a variety of newly created simple items.

Mame Kurogouchi Basics, which is developed with the elegance of the materials and simple designs and coloring, abandons the concept of seasons and instead expands over time by adding the best items by designer Maiko Kurogouchi at the optimal timing, and the collection of each product forms a single "wardrobe."

In addition, the packaging has been newly designed for this collection. Every item comes with an original garment bag made from washi paper, and many items are delivered on paper hangers. A letter with home care instructions is also included with the purchase, conveying the brand's desire for the items to accompany their owners on their long journey from the moment they arrive.

The first collection, "Collection 01," features a lineup of eight items in an all-black color.

These items took more than three years to complete and were designed to be timeless, truly timeless, and to become new lifestyle basics.



All the items in "Collection 01" are made from high-quality silk. Not only are they high quality, but they are also durable enough for everyday use. Making the most of the rich texture of silk fabric, the loose-fitting blouses and knitwear that clings to the skin have been tailored to offer unparalleled comfort and ease of movement.




Available at Mame Kurogouchi Hanegi and the Mame Kurogouchi Online Store The collection will be available at the Isetan Shinjuku store and the Isetan Mitsukoshi online store starting in June.

The collection will also be available year-round as a "Mame Kurogouchi staple," allowing customers to purchase it whenever they need it in their own lifestyles.

【Inquiries】
Mame Kurogouchi
URL: https://www.mamekurogouchi.com/

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