TOD'S has launched a new project, "Tod's Band Wave Attitude," featuring 15 new-generation influencers.

"Tod's Band Wave Attitude" is a project that originated from the portraits of the 15 women featured in the 16 Spring/Summer collection. The project brings together 15 unique women who have dedicated their lives to various fields, including music, film, photography, and acting, to form the "Tod's Band." The women include contemporary artists, models, and photographers, as well as the descendants of Aerosmith vocalist Steven Tyler's third daughter, Chelsea Tyler, Mick Jagger's daughter Lizzy Jagger, and Carine Roitfeld's daughter Julia Restoin Roitfeld.

Instead of musical instruments, the women carry the "Tod's Wave Bag," which debuted in the Tod's 15-16 Autumn/Winter collection. In the video, each of them takes center stage in a portrait and talks about themselves, while giving a presentation in which they strike a "wave pose" with the "Wave" draped over their shoulders or arms or hugged tightly.