SABON, the Israeli body care brand, will once again open its beach house, SABON Beach House, at Yuigahama Beach in Kanagawa Prefecture from July 1st to August 31st. SABON Beach House offers a relaxing space reminiscent of the Israeli resort of Tel Aviv. This year, the facility doubled its size from last year and features a shower room designed by Cera Trading, a select shop offering a selection of bathroom products from around the world that emphasize beauty and quality. The shower room also features popular SABON items, and a shop where you can experience and purchase them. The cafe space also serves healthy, visually appealing, original Israeli food and drinks. The event will also feature a collaborative event with adidas, "Kamakura Sunset Free Run Supported by adidas," on July 11th, as well as women-only yoga and hula dance events and ukulele lessons for parents and children. Original lessons will also be offered by Deportare Club, a members-only sports gym with a clientele that includes professional athletes and models.

In addition, on July 22nd, the "SABON Golf Cup x EVEN" will be held, featuring professional golfer Miho Koga as a guest. After the round, there will be an awards ceremony hosted by Morishita Chisato and MC Kuroda Country Club at the Beach House, as well as a packed party featuring an Israeli buffet, talk show, live music, and more. Tickets cost 23,000 yen for men and 16,500 yen for women, with a capacity of 100 people.