Dean & Deluca has released "Hashiri Shincha," a lucky charm that heralds the beginning of summer.

May 2, 2021

This year, we have received "Hashiri Shincha Asatsuyu," a new tea from a producer in Kagoshima. The young buds are hand-picked before the 88th day after harvest. This tea has a lush, strong fragrance and a high-quality, mellow sweetness and thickness. This special flavor is only available now, and is available in limited quantities.



The time when the breeze blowing across your skin becomes refreshing and comfortable. The transition between spring and summer is called "the 88th night." This refers to the 88th day counting from the beginning of spring on February 4th, and occurs around May 2nd each year.

As frost stops around this time, this has traditionally been the time to begin preparations for farm work such as rice sowing, as well as a guideline for picking tea leaves. Additionally, when combined with the character "88," it forms the character for "rice," and because "88" is considered auspicious and has a long-lasting meaning, it is said that if you drink "Hashiri Shincha," picked on the 88th day after harvest, you will be healthy and full of energy for the year. One theory is that this is because Shincha, made from new buds, is rich in umami and sweet ingredients. It has a taste that is low in bitterness and full of a refreshing, clean aroma, giving it the deliciousness that is unique to Shincha.

"Hashiri Shincha" is an auspicious item that heralds the beginning of summer.
□Sales period
From Friday, April 30, 2021. Limited quantity available.

□Sales price
1,728 yen (1,600 yen excluding tax)

□Sales locations
Market stores https://www.deandeluca.co.jp/ddshop
Online store https://store.deandeluca.co.jp/4560223811358.html
*Please contact each store for details.
*Due to the declaration of a state of emergency in the Tokyo metropolitan area and requests from government agencies, there will be changes to store opening hours and operations. We apologize for any inconvenience caused to our customers and stakeholders, and we appreciate your understanding.


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ABOUT DEAN & DELUCA

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DEAN & DELUCA is a food boutique that brings together delicious delicacies from around the world. It was first opened in SoHo, Manhattan, New York in 1977 by Joel Dean and Giorgio Deluca.

We bring you "the joy of seeing, the joy of making, and the joy of eating." We deliver the rich, joyful flavors that the beauty of food brings.

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