Beautiful People will open its official online store at 12 noon on July 18th.

The official online store will sell rider jackets and trench coats from the "Kids Series," which is based on the brand's signature concept of "clothes that can be shared by adults and children," as well as the latest collection and items exclusive to the directly managed stores, such as a tote bag (6,000 yen) and a Maria embroidered T-shirt (19,000 yen).

In addition, as part of the opening campaign, 10 people who register as members between 12 noon on July 18th and 12 noon on July 31st will be chosen by lottery to receive shopping points worth 10,000 yen that can be used on the online store.