Eleven brands in the Mash HD group, including Snidel and Gelato Pique, will release eco-bags in collaboration with PEANUTS.

Apr 26, 2021
Mash Holdings Co., Ltd. will be releasing eco-bags from 11 of its group brands in collaboration with PEANUTS' new project, "TAKE CARE WITH PEANUTS." The products will be available simultaneously on April 28th at the group's e-commerce department store, "USAGI ONLINE," and will also be available at each brand's official online store and in-store.

© 2021 Peanuts Worldwide LLC
\This is the first time that "TAKE CARE WITH PEANUTS" has released a collaborative product in Japan!/

A sustainable bag born from “PEANUTS” and 11 other brands, showing lots of consideration for the Earth we live in.
PEANUTS' new project, “TAKE CARE WITH PEANUTS” is inspired by the desire for people to "take care of themselves, each other, and the Earth so that we can leave a world that future generations can enjoy," and This collaboration has been made possible by Mash Holdings, who share this vision.

These specially designed bags will make you want to collect them, bringing a sustainable essence to your lifestyle. List of eligible brands: SNIDEL, gelato pique, FRAY I.D, Lily Brown, Mila Owen, FURFUR, styling/, emmi, CELFORD, SNIDEL HOME, UNDERSON UNDERSON. Product lineup (partial excerpt). SNIDEL: ¥1,980 (tax included). © 2021 Peanuts Worldwide LLC
SNIDEL
Price: 1,980 yen (tax included)
Available colors: off-white, pink (as shown), black
An eco-bag made from recycled polyester. The surface features main characters printed with themes of environment and love.

【gelato pique】¥2,420 (tax included)
© 2021 Peanuts Worldwide LLC

gelato pique
Price: ¥2,420 (tax included)
Available colors: Off-white (as shown), dark gray
This eco-bag features cute pop art of Snoopy and his friends holding ice cream. It is conveniently pocketable so you can fold it up and carry it around, and the playful design reveals another hidden piece of art when folded.
(Only gelato pique products are already on sale)

【FRAY I.D】2,200 yen (tax included)
© 2021 Peanuts Worldwide LLC

FRAY I.D
Price: 2,200 yen (tax included)
Available colors: Orange (as shown), silver, white
This eco-bag is made from tieback material (recycled high-density polyethylene resin), which can be collected and recycled. It is accented with an illustration of Good Grief! Charlie Brown.

【Lily Brown】¥2,970 (tax included)
© 2021 Peanuts Worldwide LLC

Lily Brown
Price: ¥2,970 (tax included)
Available colors: Off-white, green (image)
A drawstring bag that can easily fit A4 size items. It is made from recycled polyester material created using a material recycling method called "ECO BLUE®". The graphic features an early PEANUTS illustration from 1950 and a famous quote from Charlie Brown that appears in the comics from that time.

【Mila Owen】3,300 yen (tax included)
© 2021 Peanuts Worldwide LLC

Mila Owen
Price: 3,300 yen (tax included)
Available colors: Green (as shown), orange, lavender
This eco-bag is both practical and fashionable. Its large size makes it convenient for shopping for everyday items as well as clothes and miscellaneous goods. It has piping around the edges and is made to be sturdy. Available in two sizes, including a smaller size.
【Small Size】
Price: 2,640 yen (tax included)
Available colors: Green, Orange, Lavender

【CELFORD】2,530 yen (tax included)
© 2021 Peanuts Worldwide LLC

CELFORD
Price: 2,530 yen (tax included)
Available colors: Ivory (as shown), Black
​This eco-bag is made from recycled polyester material. It combines SNOOPY's various facial expressions with a polka dot pattern for a happy all-over print that adults can carry too.


【emmi】4,950 yen (tax included)
© 2021 Peanuts Worldwide LLC

emmi
Price: 4,950 yen (tax included)
Available colors: Off-white (as shown), gray beige
This tote bag is made from environmentally friendly organic cotton fabric with a sturdy gusset. It's perfect for a variety of occasions, from going to the gym to shopping.

【SNIDEL HOME】3,850 yen (tax included)
© 2021 Peanuts Worldwide LLC

SNIDEL HOME
Price: 2,530 yen (tax included)
Available colors: Black (image)
The popular "Organic Canvas Tote" has a limited edition "TAKE CARE WITH PEANUTS" logo printed on the back. A matching larger size is also available.
【Big Size】
Price: 3,850 yen (tax included)
Available colors: Black
>


【Styling】1,980 yen (tax included)
© 2021 Peanuts Worldwide LLC

styling/
Price: 1,980 yen (tax included)
Available colors: Pink (image)
An eco-bag made from lightweight and soft recycled polyester. The polka dot pattern of Snoopy and Woodstock is printed with just the right amount of gold glitter, giving it a sophisticated look.

【FURFUR】4,950 yen (tax included)
© 2021 Peanuts Worldwide LLC

FURFUR
Price: 4,950 yen (tax included)
Available colors: Navy (image), Mint
Made using archive fabric that has been carefully stored in the FURFUR atelier. Finished in a convenient size, it has been upcycled into a more durable bag by applying PVC coating to ensure long-lasting use.

【UNDERSON UNDERSON】3,960 yen (tax included)
© 2021 Peanuts Worldwide LLC

UNDERSON UNDERSON
Price: 3,960 yen (tax included)
Color options: Natural (image)
It is pocketable and has a playful design that features Snoopy taking a nap on the roof when folded, and Woodstock and Snoopy having a chat when in use. The interior of the bag is made of satin-woven washi paper fabric, making it a sustainable eco-bag. 、 真偽のほどは、素晴らしいしています。 English:


About Product Sales
■Online
・USAGI ONLINE: https://usagi-online.com/〈Release date: Wednesday, April 28th *Some products available for pre-order〉
・Each brand's official online store (please check each site)
■Stores
・Each brand's directly managed stores
Release dates vary by brand.
Please check each brand's official online store or social media for details.

【Mash Holdings' Sustainable Initiatives】
~Creating a cycle of happiness through "wellness design" that is kind to both people and the earth~
Mash Holdings, whose corporate slogan is "wellness design," launched its natural and organic cosmetics business in 2010 with the goal of building a sustainable society. In its fashion business, the company has also taken various industry-leading actions, such as developing products using sustainable materials and switching to sustainable materials for all its supplies. Our goal is to bring more smiles to people's faces. To achieve this, we are promoting various innovations to protect the future and the environment, with the mission of "creating a fun and stylish future where sustainability is firmly established."
■Mash Holdings Co., Ltd. Official website: https://www.mash-holdings.com/

About Peanuts
The Peanuts characters and related intellectual property rights are owned by Peanuts Worldwide, with WildBrain holding 41%, Sony Music Entertainment Inc. holding 39%, and the family of Charles M. Schulz holding 20%. Charles M. Schulz first introduced the Peanuts characters to the world in 1950, when Peanuts debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. In addition to beloved Peanuts shows and specials on Apple TV+, fans around the world enjoy Peanuts through a wide variety of merchandise, amusement park attractions, cultural events, social media, and a comic strip published in a variety of media outlets, from traditional print to digital. In 2018, Peanuts entered into a multi-year partnership with NASA under the Space Act Agreement, a program designed to inspire a passion for space exploration and STEM for the next generation of children. In Japan, Sony Creative Products Inc. serves as the licensing agent. The original comic series celebrated its 70th anniversary on October 2, 2020. The 70th anniversary year began on October 2, 2019.

【About TAKE CARE WITH PEANUTS】
~Take Care With PEANUTS, Take Care of Yourself, Take Care of Each Other, Take Care of the Earth~
To celebrate the 70th anniversary of the PEANUTS comics and to ensure a world that future generations can enjoy, Peanuts Worldwide launched the "TAKE CARE WITH PEANUTS" project with the hope that its fan community will take care of themselves, each other, and the Earth. The project promotes the important message of caring for others. The Peanuts characters lead by example, encouraging people to press the "pause" button in their busy lives, to be grateful for themselves, the people around them, and the Earth we call home, and to take action to protect what is important to them.

■Related URLs
・Snoopy Japan official website http://www.snoopy.co.jp/
・Snoopy Japan official Facebook page "Snoopy Japan" https://www.facebook.com/SnoopyJapan
・Snoopy Japan official Twitter account "Snoopy Japan" https://twitter.com/snoopyjapan



Click here for company press release details

The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
PR TIMES
  • [SNIDEL] 1,980 yen (tax included)
  • [SNIDEL] 1,980 yen (tax included)
  • [gelato pique] 2,420 yen (tax included)
  • [FRAY I.D] 2,200 yen (tax included)
  • [FRAY I.D] 2,200 yen (tax included)
  • [Lily Brown] 2,970 yen (tax included)
  • [Lily Brown] 2,970 yen (tax included)
  • [Mila Owen] 3,300 yen (tax included)
  • [CELFORD] 2,530 yen (tax included)
  • [emmi] 4,950 yen (tax included)
  • [emmi] 4,950 yen (tax included)
  • [SNIDEL HOME] 3,850 yen (tax included)
  • [Styling] 1,980 yen (tax included)
  • [FURFUR] 4,950 yen (tax included)
  • [UNDERSON UNDERSON] 3,960 yen (tax included)
Back to Top