LOWRYS FARM, operated by Adastria Co., Ltd., whose mission is "Play fashion!", will release new summer visuals and a promotional video featuring image characters Nagasawa Masami and Kaho on April 23rd.
Special summer visual website (released Friday, April 23rd): https://www.dot-st.com/m/cp/lowrysfarm/2021summer/
LOWRYS FARM has appointed image characters Nagasawa Masami and Kaho, with Yoshida Uni as art director, to create seasonal visuals each season that make the brand feel familiar to a wide range of women.
The creative for this summer visual is based on the theme of Summer Trip, reflecting our desire to use the power of fashion to brighten up our daily lives, even amidst the continuing restrictions of our lives. It conveys the message of enjoying even the most ordinary moments of your life with a positive attitude and a playful spirit, expressed in Yoshida Yuni's unique worldview. The creative is shot like a summer trip, giving the illusion of enjoying a summer resort, and evokes excitement for the coming summer.
With the help of these two wonderful people who are well-liked by a wide range of people, and Yoshida Yuni's unique style, we deliver a positive message that only LOWRYS FARM can deliver.
■Yoshida Yuni's comment
The visual is like peering through binoculars at a summer vacation. At first glance, that's what it looks like, but upon closer inspection, the holes in the binoculars are windows, revealing the inside of an everyday room. The bed resembles the ocean, the watermelon a beach ball, and the cake a straw hat. An actual Summer Trip would have been quite difficult, but these visuals make everyday life seem more enjoyable if you change your perspective a little.
■Visual copy
The joy of meeting someone. The joy of having someone you want to see.
The body copy unravels the value of "meeting" and "love," which we rediscovered in 2020,
and is expressed using a gradation of perspectives, from familiar to grander.
Let's get changed for love
Because you are here,
I can change.
I can cherish this moment.
Even loneliness can be turned into strength.
I want to go to love.
I want to live for love.
Let's get changed, love
(English translation)
Having you by my side,
inspires the courage to change.
To cherish each moment.
Reject loneliness, for might.
Yearning, to be together.
Living, for love.
Let's get changed, love
■Promotional Video
A promotional video will also be aired on the same day on monitors in LOWRYS FARM stores nationwide. The eye-catching finish retains the worldview of the visuals. (Some stores excluded) Movie URL: https://youtu.be/4jCMwMzkcHc
■New Summer Look
To coincide with the release of the visuals, starting today, the special website will also feature the brand's recommended summer outfits, beautifully styled by the two actresses.
Special summer visual website (released Friday, April 23rd) https://www.dot-st.com/m/cp/lowrysfarm/2021summer/
■Cast Profile
Nagasawa Masami
Born June 3, 1987. An actress from Shizuoka Prefecture.
In 2000, she won the grand prize at the 5th Toho Cinderella Audition.
Her recent major appearances include:
The films Masquerade Hotel and Kingdom;
MOTHER; The Confidence Man JP: Princess Arc; and Wonderful World.
In 2021, she won the Best Actress Award at the 44th Japan Academy Awards for her role in the film MOTHER.
The TBS Sunday Theatre drama "Dragon Zakura" will begin airing on April 25th.
The film "Masquerade Night" is scheduled to be released on September 17th.
Kaho
Born June 30th, 1991. Originally from Tokyo. Made her acting debut in 2004.
Her first starring role in the film "Naturally Coo-Doo", released in 2007, won her numerous newcomer awards, including the Japan Academy Prize.
Her major recent works include the films "A Sheltered Musume no Koi," "Our Little Sister," "Blowing Away at Blue Hour," and "Red."
She is currently appearing in TV Tokyo's "Coffee Please."
The Hulu original drama "Holding My Breath" will begin streaming exclusively on April 23rd.
■About LOWRYS FARM
Based on the concept of "Straight to me,"
LOWRYS FARM supports all adult women with trendy items that "you'll want to wear now"
and standard items that "you'll want to wear forever."
Official online store .st (Dot-st): https://www.dot-st.com/lowrysfarm/
Official brand Instagram: @lowrysfarm_official (https://www.instagram.com/lowrysfarm_official/ )
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas under more than 30 group brands, including "Global Work," "nico and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
Special summer visual website (released Friday, April 23rd): https://www.dot-st.com/m/cp/lowrysfarm/2021summer/
LOWRYS FARM has appointed image characters Nagasawa Masami and Kaho, with Yoshida Uni as art director, to create seasonal visuals each season that make the brand feel familiar to a wide range of women.
The creative for this summer visual is based on the theme of Summer Trip, reflecting our desire to use the power of fashion to brighten up our daily lives, even amidst the continuing restrictions of our lives. It conveys the message of enjoying even the most ordinary moments of your life with a positive attitude and a playful spirit, expressed in Yoshida Yuni's unique worldview. The creative is shot like a summer trip, giving the illusion of enjoying a summer resort, and evokes excitement for the coming summer.
With the help of these two wonderful people who are well-liked by a wide range of people, and Yoshida Yuni's unique style, we deliver a positive message that only LOWRYS FARM can deliver.
■Yoshida Yuni's comment
The visual is like peering through binoculars at a summer vacation. At first glance, that's what it looks like, but upon closer inspection, the holes in the binoculars are windows, revealing the inside of an everyday room. The bed resembles the ocean, the watermelon a beach ball, and the cake a straw hat. An actual Summer Trip would have been quite difficult, but these visuals make everyday life seem more enjoyable if you change your perspective a little.
■Visual copy
The joy of meeting someone. The joy of having someone you want to see.
The body copy unravels the value of "meeting" and "love," which we rediscovered in 2020,
and is expressed using a gradation of perspectives, from familiar to grander.
Let's get changed for love
Because you are here,
I can change.
I can cherish this moment.
Even loneliness can be turned into strength.
I want to go to love.
I want to live for love.
Let's get changed, love
(English translation)
Having you by my side,
inspires the courage to change.
To cherish each moment.
Reject loneliness, for might.
Yearning, to be together.
Living, for love.
Let's get changed, love
■Promotional Video
A promotional video will also be aired on the same day on monitors in LOWRYS FARM stores nationwide. The eye-catching finish retains the worldview of the visuals. (Some stores excluded) Movie URL: https://youtu.be/4jCMwMzkcHc
■New Summer Look
To coincide with the release of the visuals, starting today, the special website will also feature the brand's recommended summer outfits, beautifully styled by the two actresses.
Special summer visual website (released Friday, April 23rd) https://www.dot-st.com/m/cp/lowrysfarm/2021summer/
■Cast Profile
Nagasawa Masami
Born June 3, 1987. An actress from Shizuoka Prefecture.
In 2000, she won the grand prize at the 5th Toho Cinderella Audition.
Her recent major appearances include:
The films Masquerade Hotel and Kingdom;
MOTHER; The Confidence Man JP: Princess Arc; and Wonderful World.
In 2021, she won the Best Actress Award at the 44th Japan Academy Awards for her role in the film MOTHER.
The TBS Sunday Theatre drama "Dragon Zakura" will begin airing on April 25th.
The film "Masquerade Night" is scheduled to be released on September 17th.
Kaho
Born June 30th, 1991. Originally from Tokyo. Made her acting debut in 2004.
Her first starring role in the film "Naturally Coo-Doo", released in 2007, won her numerous newcomer awards, including the Japan Academy Prize.
Her major recent works include the films "A Sheltered Musume no Koi," "Our Little Sister," "Blowing Away at Blue Hour," and "Red."
She is currently appearing in TV Tokyo's "Coffee Please."
The Hulu original drama "Holding My Breath" will begin streaming exclusively on April 23rd.
■About LOWRYS FARM
Based on the concept of "Straight to me,"
LOWRYS FARM supports all adult women with trendy items that "you'll want to wear now"
and standard items that "you'll want to wear forever."
Official online store .st (Dot-st): https://www.dot-st.com/lowrysfarm/
Official brand Instagram: @lowrysfarm_official (https://www.instagram.com/lowrysfarm_official/ )
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas under more than 30 group brands, including "Global Work," "nico and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
