FENDI, a luxury brand based in Rome, Italy, will open its first flagship store in Sydney, located in the historic Queen's Club, on the corner of Elizabeth Street and Market Street in the heart of Sydney.
The new FENDI Queen's Club flagship store spans 255 square meters and embodies the Maison's DNA with unique elements. It will offer women's and men's ready-to-wear, accessories, and leather goods in line with the latest global concepts.
The façade is adorned with an unparalleled sculpture, all finished in gold lacquer glass with champagne metal details. The design draws inspiration from the dynamic and diverse city of Sydney and represents a modern interpretation of the Pequin motif, one of Fendi's codes. The Pequin stripe pattern is carried through a special cantilevered awning, featuring alternating polished and satin-finished glass panels flanked by linear LED lights, shimmering brilliantly in the Sydney sun. The gold hue also complements the original colour scheme of the Queen's Club exterior.
Upon entering the store, your eyes will be drawn to the jewel-like "Magic Cube" located in the center. This shiny gold glass display houses Peekaboo bags for men and women.
The sophisticated interior is filled with details that express the Maison's DNA, such as a diagonal pattern in multicolored mink inspired by the iconic "Astuccio" fur, and an ivory stucco motif that transforms the iconic FF logo designed by Karl Lagerfeld.
Furthermore, throughout the two entrance areas, the unique Italian Arabescato marble is used on the floors and columns, evoking the architecture of Roman churches, creating a sublime atmosphere. The VIC Room, which is directly connected to the women's ready-to-wear and shoe areas, features floral carpets and bamboo displays that reflect the Art Nouveau style.
The new Fendi Queen's Club flagship store brings Italian luxury to the heart of Sydney.
Fendi Queen's Club Store
135 – 137C Elizabeth Street
Sydney NSW 2000
#FendiAustralia
#Fendi
Click here for company press release details
The new FENDI Queen's Club flagship store spans 255 square meters and embodies the Maison's DNA with unique elements. It will offer women's and men's ready-to-wear, accessories, and leather goods in line with the latest global concepts.
The façade is adorned with an unparalleled sculpture, all finished in gold lacquer glass with champagne metal details. The design draws inspiration from the dynamic and diverse city of Sydney and represents a modern interpretation of the Pequin motif, one of Fendi's codes. The Pequin stripe pattern is carried through a special cantilevered awning, featuring alternating polished and satin-finished glass panels flanked by linear LED lights, shimmering brilliantly in the Sydney sun. The gold hue also complements the original colour scheme of the Queen's Club exterior.
Upon entering the store, your eyes will be drawn to the jewel-like "Magic Cube" located in the center. This shiny gold glass display houses Peekaboo bags for men and women.
The sophisticated interior is filled with details that express the Maison's DNA, such as a diagonal pattern in multicolored mink inspired by the iconic "Astuccio" fur, and an ivory stucco motif that transforms the iconic FF logo designed by Karl Lagerfeld.
Furthermore, throughout the two entrance areas, the unique Italian Arabescato marble is used on the floors and columns, evoking the architecture of Roman churches, creating a sublime atmosphere. The VIC Room, which is directly connected to the women's ready-to-wear and shoe areas, features floral carpets and bamboo displays that reflect the Art Nouveau style.
The new Fendi Queen's Club flagship store brings Italian luxury to the heart of Sydney.
Fendi Queen's Club Store
135 – 137C Elizabeth Street
Sydney NSW 2000
#FendiAustralia
#Fendi
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
