Tiffany has appointed ROSé of the girl group BLACKPINK as its new global ambassador. Active both as a member of the group and as a solo artist, ROSé has garnered attention as a global fashion icon and will make her debut in the 2021 Tiffany Hardwear campaign.
"I've been a long-time fan of Tiffany jewelry. To be a part of this iconic brand that has been such a part of my life means so much to me. I'm thrilled and honored to be a part of this campaign and can't wait for people to see it," said ROSÉ.
Inspired by an archival bracelet from 1971, the Tiffany Hardwear collection, which debuted in 2017, embodies the vibrant spirit, culture and energy of New York City. The campaign highlights the collection's chainlink and industrial shapes—a bold design that plays with tension, proportion and balance.
In the campaign, ROSÉ exudes strength and confidence through graphic link jewellery in yellow and rose gold with pavé diamonds. Tiffany has chosen ROSÉ, who exudes boldness and modern style, to embody the attitude and identity of the collection.
The campaign will be released globally across Tiffany media from April 23rd.
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