Francfranc, an interior design shop operated by Francfranc Co., Ltd., will begin selling a new line, "Francfranc Std.", on its own e-commerce site and mall-based shopping sites. *1 Francfranc Std. is based on the concept of "Simplicity in a Francfranc way." It is a new standard series that responds to customer demand for simple items that can be used for a long time. Even though the designs are basic and lack gaudy decoration, they retain the fun that is characteristic of Francfranc. Long-lasting quality and a price range centered around 1,000 to 3,000 yen are part of the appeal of Francfranc Std., which focuses on online affordability. 
 

*1: On sale sequentially from early April 2021.
 
Online shop "Francfranc Std." special page
https://francfranc.com/blogs/feature/francfranc-std (scheduled to be released on Friday, April 23rd)
 
Since its founding, Francfranc has offered a selection of original items that add colour to everyday life, with the aim of "making life more enjoyable and enriching."
However, the range of customers who visit our stores is diverse, and some have requested basic items. In order to meet the needs of online malls, which attract a large number of customers, this will be launched as a new line from Francfranc that is specialized for online shopping. By incorporating Francfranc's signature trends into a simple, long-lasting design, we aim to set a new standard that will be accepted by a wide range of customers.
Standard Apron
A long-length apron with unisex sizing and a simple design.
 
 
This apron is made from polyester cotton, which is breathable, quick-drying, and feels great against the skin. The neck strap uses three snap buttons for easy on and off and adjustment. The waist strap is also long enough to be tied in front or back. It features a large front pocket and a towel loop for hanging a thin towel, and its simple, timeless design makes it ideal for everyday use.
 
 
[Product name] Standard apron
[Color options] Gray / Black
[Size] One size fits all (length approx. 90cm, width approx. 86.5cm)
[Price] 2,000 yen
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard. Face Towels and Bath Towels
Ideal towels with excellent absorbency, soft to the touch, and a clean feel.
 
 
These towels are produced in the Senshu region of Osaka, the birthplace of Japan's towel industry approximately 130 years ago. Senshu is blessed with high-quality groundwater from the Izumi Mountains and is known for its ideal environment for bleaching and dyeing. Both the face towels and bath towels are designed in convenient sizes and have simple designs and colors, making them easy for anyone to use and also suitable as gifts.
 

[Product Name] Standard Face Towel
[Color Options] White / Dark Brown / Dark Gray / Black Navy
[Size] 33cm x 82cm
[Price] 770 yen
 
 
[Product Name] Standard Bath Towel
[Color Options] White / Dark Brown / Dark Gray / Black Navy
[Size] 60cm x 120cm
[Price] ¥1,650
*Standard face towels and standard bath towels will be available from late May.
*Prices include tax. Product name, price, specifications, and release date are subject to change.
 
Standard Fragrance Diffuser
A simple, gentle fragrance that blends into your room and gently embraces you.
 
 
This fragrance diffuser comes in a clean, transparent bottle made in Japan specifically for holding lotion or alcohol, and is housed in an eco-friendly craft box made from 100% recycled paper. Five scents familiar to Japanese people will gently envelop your room.
 

[Product name] Standard Fragrance Diffuser
[Type] RYOKUCHA / HINOKI / RINGO / YUZU / GETTOU
[Volume] 150ml
[Price] 1,980 yen
 
RYOKUCHA: The soothing scent of Uji green tea, lovingly grown in Kyoto, has been enhanced with scents familiar to Japanese people, such as white tea and bamboo.
HINOKI: The refreshing scent of lush cypress wood from the forests of Tokyo's Tama area has been enhanced with the scent of wintersweet and sandalwood.
RINGO: The juicy, sweet, nectar-filled scent of Aomori apples, with the addition of blackcurrant and rose extracts.
YUZU: The scent of sun-soaked yuzu from Kochi Prefecture, with notes of lemon verbena and pink grapefruit.
GETTOU: The blissful scent of Okinawan shell ginger, blooming in the tropics, with the gorgeous floral scent of tea rose, Egyptian rose, and peony.
 
*Prices include tax. Product name, price, specifications, and release date are subject to change.
 
 
Standard Slippers
These slippers have a simple, smart design and a brushed fabric that feels comfortable on your feet.
 
 
These slippers have a low-resilience insole that is not too soft and a sole that firmly encases the instep. The brand mark is embroidered as a point of interest and the simple design is not too assertive, so they can be worn by anyone, regardless of gender. Designed to be worn indoors with socks, the smart yet roomy fit makes them ideal for guests. They can also be washed at home.
 
 
 
[Product name] Standard slippers
[Color options] Gray / Black
[Size options] M size (inner dimension approx. 26 cm) / L size (inner dimension approx. 28.5 cm)
[Price] 1,800 yen
 
*Prices include tax. Product name, price, specifications, and release date are subject to change.
 
 
Standard Pillowcases and Comforter Cases
Simple yet lustrous, luxurious bed linen
 
 
Made from fine-weave cotton, these bedding items have a clean, hotel-like feel. Even the piping is made from the same cotton material, rather than the usual polyester. The soft feel is something special that can only be felt from 100% cotton. Despite its simple design, it will create a luxurious and elegant bedroom.
 
 
[Product name] Standard pillow case/comforter case
[Color options] Gray / White
[Size options/price] Pillow case (50cm x 70cm) 1,580 yen / Comforter case single 4,400 yen / Comforter case semi-double 5,500 yen / Comforter case double 6,600 yen
 
*Prices include tax. Product name, price, specifications, and release date are subject to change.
 
 
Standard Jewelry Case & Jewelry Box
Jewelry cases and boxes that allow you to store and display your favorite accessories, making them the focal point
 
 
These jewelry cases and jewelry boxes come in a soft grayish ivory and a calm gray. The ivory has a gentle gray interior, while the gray has a feminine pale pink interior. The gentle colors are understated, allowing you to store and display your favorite accessories.
 

[Product name] Standard Jewelry Case
[Color options] Gray / Ivory
[Size & Price] S size (D95 x W140 x H50cm) 1,500 yen
M size (D95 x W200 x H50cm) 2,600 yen
 

[Product name] Standard Jewelry Box
[Color options] Gray / Ivory
[Size/Price] S size (D140 x W200 x H115cm) 4,600 yen
L size (D170 x W250 x H135cm) 6,500 yen
 

*Prices include tax. Product name, price, specifications, and release date are subject to change.
 
Click here for company press release details
 

*1: On sale sequentially from early April 2021.
Online shop "Francfranc Std." special page
https://francfranc.com/blogs/feature/francfranc-std (scheduled to be released on Friday, April 23rd)
Since its founding, Francfranc has offered a selection of original items that add colour to everyday life, with the aim of "making life more enjoyable and enriching."
However, the range of customers who visit our stores is diverse, and some have requested basic items. In order to meet the needs of online malls, which attract a large number of customers, this will be launched as a new line from Francfranc that is specialized for online shopping. By incorporating Francfranc's signature trends into a simple, long-lasting design, we aim to set a new standard that will be accepted by a wide range of customers.
Standard Apron
A long-length apron with unisex sizing and a simple design.

This apron is made from polyester cotton, which is breathable, quick-drying, and feels great against the skin. The neck strap uses three snap buttons for easy on and off and adjustment. The waist strap is also long enough to be tied in front or back. It features a large front pocket and a towel loop for hanging a thin towel, and its simple, timeless design makes it ideal for everyday use.


[Product name] Standard apron
[Color options] Gray / Black
[Size] One size fits all (length approx. 90cm, width approx. 86.5cm)
[Price] 2,000 yen
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard. Face Towels and Bath Towels
Ideal towels with excellent absorbency, soft to the touch, and a clean feel.

These towels are produced in the Senshu region of Osaka, the birthplace of Japan's towel industry approximately 130 years ago. Senshu is blessed with high-quality groundwater from the Izumi Mountains and is known for its ideal environment for bleaching and dyeing. Both the face towels and bath towels are designed in convenient sizes and have simple designs and colors, making them easy for anyone to use and also suitable as gifts.

[Product Name] Standard Face Towel
[Color Options] White / Dark Brown / Dark Gray / Black Navy
[Size] 33cm x 82cm
[Price] 770 yen

[Product Name] Standard Bath Towel
[Color Options] White / Dark Brown / Dark Gray / Black Navy
[Size] 60cm x 120cm
[Price] ¥1,650
*Standard face towels and standard bath towels will be available from late May.
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard Fragrance Diffuser
A simple, gentle fragrance that blends into your room and gently embraces you.

This fragrance diffuser comes in a clean, transparent bottle made in Japan specifically for holding lotion or alcohol, and is housed in an eco-friendly craft box made from 100% recycled paper. Five scents familiar to Japanese people will gently envelop your room.

[Product name] Standard Fragrance Diffuser
[Type] RYOKUCHA / HINOKI / RINGO / YUZU / GETTOU
[Volume] 150ml
[Price] 1,980 yen
RYOKUCHA: The soothing scent of Uji green tea, lovingly grown in Kyoto, has been enhanced with scents familiar to Japanese people, such as white tea and bamboo.
HINOKI: The refreshing scent of lush cypress wood from the forests of Tokyo's Tama area has been enhanced with the scent of wintersweet and sandalwood.
RINGO: The juicy, sweet, nectar-filled scent of Aomori apples, with the addition of blackcurrant and rose extracts.
YUZU: The scent of sun-soaked yuzu from Kochi Prefecture, with notes of lemon verbena and pink grapefruit.
GETTOU: The blissful scent of Okinawan shell ginger, blooming in the tropics, with the gorgeous floral scent of tea rose, Egyptian rose, and peony.
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard Slippers
These slippers have a simple, smart design and a brushed fabric that feels comfortable on your feet.

These slippers have a low-resilience insole that is not too soft and a sole that firmly encases the instep. The brand mark is embroidered as a point of interest and the simple design is not too assertive, so they can be worn by anyone, regardless of gender. Designed to be worn indoors with socks, the smart yet roomy fit makes them ideal for guests. They can also be washed at home.


[Product name] Standard slippers
[Color options] Gray / Black
[Size options] M size (inner dimension approx. 26 cm) / L size (inner dimension approx. 28.5 cm)
[Price] 1,800 yen
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard Pillowcases and Comforter Cases
Simple yet lustrous, luxurious bed linen

Made from fine-weave cotton, these bedding items have a clean, hotel-like feel. Even the piping is made from the same cotton material, rather than the usual polyester. The soft feel is something special that can only be felt from 100% cotton. Despite its simple design, it will create a luxurious and elegant bedroom.


[Product name] Standard pillow case/comforter case
[Color options] Gray / White
[Size options/price] Pillow case (50cm x 70cm) 1,580 yen / Comforter case single 4,400 yen / Comforter case semi-double 5,500 yen / Comforter case double 6,600 yen
*Prices include tax. Product name, price, specifications, and release date are subject to change.
Standard Jewelry Case & Jewelry Box
Jewelry cases and boxes that allow you to store and display your favorite accessories, making them the focal point

These jewelry cases and jewelry boxes come in a soft grayish ivory and a calm gray. The ivory has a gentle gray interior, while the gray has a feminine pale pink interior. The gentle colors are understated, allowing you to store and display your favorite accessories.

[Product name] Standard Jewelry Case
[Color options] Gray / Ivory
[Size & Price] S size (D95 x W140 x H50cm) 1,500 yen
M size (D95 x W200 x H50cm) 2,600 yen

[Product name] Standard Jewelry Box
[Color options] Gray / Ivory
[Size/Price] S size (D140 x W200 x H115cm) 4,600 yen
L size (D170 x W250 x H135cm) 6,500 yen

*Prices include tax. Product name, price, specifications, and release date are subject to change.
Click here for company press release details
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