Shirley Temple offers a wide range of clothing for babies, toddlers, and women, with the concept of "clothes that make everyone a princess." It continues to captivate fans with its romantic worldview that combines an American vintage feel with motifs of fruits, sweets, and animals.


The brand's new collection of original prints sold out immediately after its release, and it is now experiencing a renewed surge in popularity. We spoke to Nakamura, the designer of this brand, about the background to the creation of the new collection, the creation of an attractive store, and the brand's creations.

Shirley Temple continues to be beloved, with fans spanning three generations of mothers and daughters

Shirley Temple, founded in 1974, celebrates its 47th anniversary this year. While continuing to inherit the essence of founding designer Rei Yanagawa, the brand has continued to create products that match modern trends.


Many of our customers are fans spanning three generations, and we are soon entering our fourth generation. Some customers even inherited their mother's childhood pieces.

I want fashion to become a part of their memories

As a designer, I'm in charge of creating toddler and junior items. I joined Shirley Temple 25 years ago, and now I feel like the brand's DNA is ingrained in me. I aim to exceed customers' expectations each season while keeping our customers in mind.

In my creations, I value motifs and materials that define Shirley Temple, such as ribbons, lace, and ruffles. And volume. While generous volume is unique to Shirley Temple, I also incorporate modern silhouettes. Since some children start to care about their figure from around the age of three, I've received positive feedback on silhouettes that emphasize a snug fit for the body.


I want you to wear Shirley's clothes and go out to all kinds of places. Even if that's not possible, I want you to enjoy the privilege of childhood, being able to enjoy lovely clothes. That moment is fleeting, so I hope fashion becomes one of your memories.

Delivering new, original prints to fans every month

When creating the collection, we divide the year into three months and create a storyline. For each of those three months, we'll create a new, original print to match the season. We'll offer 12 different original prints throughout the year, allowing you to enjoy a different look every month for 12 months.


Shirley Temple not only allows you to coordinate your entire look and fully immerse yourself in its unique style, but also incorporates ideas for pairing it with casual outfits. For example, you can coordinate a dress with a denim jacket, or pair it with sneakers instead of glitter shoes, and depending on the outfit, you can wear it every day. Items that can be the focal point on their own often use a variety of colors, so they can actually be combined with a wide range of outfits.


However, one of Shirley's defining features is the large number of items, so when thinking about a collection, I inevitably want to consider the accessories as well. After all, if you don't have socks that match a dress, it's hard to put together an outfit.

Accessories are the items that can best express surprise. I create them by coordinating them with the main clothes while thinking about surprises.

2021 Spring/Summer Collection Inspired by Scenes

The 2021 Spring/Summer Collection is themed around "Sweet & Pop," with images of strawberry gardens, sweets, and Easter connected.


For January's Strawberry Garden, I designed this with the hope that people would wear it and go strawberry picking. The collection mainly consists of jumper skirts and dresses, as well as strawberry and cherry motif cardigans, babushka headbands, strawberry-patterned socks, and even shoes. You can even coordinate the babushka by placing it over a basket for a strawberry look.

February's American Pie collection features a pop pie print. The image is of an American diner serving delicious pies. Each pie motif on the knit cardigan is hand-knitted. The lace on the collar of the lace pullover is made from diner lace paper. The apron comes with a sub-theme of diner staff. Aprons are popular as a feminine item.

The prints are printed one block at a time, using around 11 colors. The colors are vibrant and add depth.

March's collection is Candy Bunny. Easter is synonymous with "Easter eggs," but we expanded on this by incorporating candy.


April's Thumbelina design was inspired by Shirley's past print archives. Originally, I wanted to do a floral pattern, but flowers alone didn't offer much inspiration. I designed it with the image of a mother telling the story of Thumbelina and sparking conversation. If you look closely at the print, you'll find cute motifs hidden, so be sure to take a look.

We have a variety of fun items to wear, such as crown clips, tulip corsages, and flower crown-like head accessories, so we hope you'll have fun arranging them.

A store where you'll be greeted by a vintage poodle

We create items that make you think, "Whenever I go to Shirley Temple, I find something cute." We also pay special attention to the store displays, embodying the world of Shirley Temple. The poodle plush toys and miscellaneous goods displayed in each shop are vintage items found by our display staff in Paris and London, remade to fit the world of Shirley Temple, and then displayed. They're truly beautiful, and I'm always impressed.


At Isetan Shinjuku, we've created a princess-like store, paying particular attention to even the moldings and lighting. The wallpaper is now out of print, so it's a world that can only be expressed here. We hope you enjoy it.

Shirley Temple products can be found here