https://tag.hr/2R5a92y
Swiss luxury watchmaker TAG Heuer unveiled the Aquaracer Professional 300, a versatile TAG Heuer luxury tool watch, at Watches & Wonders in Geneva, Switzerland. This active and stylish watch, designed to push the boundaries of what's possible, from pushing personal limits to exploring the ocean, now features vibrant new styles, new materials, and new durability.

This bold, elegant, highly functional, versatile, and incredibly robust watch is a testament to TAG Heuer's avant-garde spirit. Its versatile design and ability to withstand harsh natural environments are a testament to its versatile design. With its distinctive 12-faceted bezel, the striking aesthetic and high-spec Aquaracer is undeniably modern, yet it has a rich history spanning more than 40 years.

This history began with the Heuer Ref. 844 diver's watch, released in 1978. This model featured a distinctive dial design, a red 24-hour scale, luminous hour markers, and a rotating diver's bezel with a clearly legible minute track for safely measuring dive times. It became the industry standard for reliable diver's watches, adopted by many professional and amateur divers around the world. In the 40 years since its release, TAG Heuer has continued to push the boundaries of diver's watch design and performance through commemorative models such as the Night Diver, the 1000 Series, and the 2000 Series, worn by the world's most famous secret agent. The Ref. 844 is a highly sought-after timepiece among collectors.

Heuer Ref 844 (1978)
Frédéric Arnault, CEO of TAG Heuer, said: "TAG Heuer has been creating bold, high-performance, stylish and luxurious tool watches for over 40 years. The Aquaracer Professional 300 represents the most important step in the development of the Aquaracer collection over the years, taking a beloved story and expanding it. Pushing boundaries, highly functional, daring, undeniably beautiful and promising to accompany you to the very limits, the Aquaracer Professional 300 is a watch that will take you beyond your limits. In short, it's a place to find yourself."

When launching the Aquaracer Professional 300 collection, TAG Heuer designers approached the collection with a clear concept: to create a bold, high-performance diver's watch that is uniquely TAG Heuer. Furthermore, they wanted to respect the heritage of TAG Heuer diver's watches while improving the design and materials to meet and exceed the high expectations of their customers.

This meant upgrading six distinctive features of the Aquaracer collection. Since 1983, this collection has consistently offered practical features divers can rely on at depth: unidirectional rotating bezel, screw-down crown, 200m water resistance, luminescent indexes, sapphire crystal, and double safety clasp.


Furthermore, other design elements, such as the bezel silhouette, octagonal hour markers, and dodecagonal crown, have come to define the Aquaracer Professional 300. This elegant unity lends consistency to the design of the new watches.

What's more, the overall appearance and legibility have been further improved. The new model features a wide, sword-shaped hour hand and a narrow minute hand, reminiscent of the final model of the TAG Heuer 2000 series, introduced in 2004, making the two hands easier to distinguish in low light. For even clearer readings, the designers chose green Super-LumiNova® for the hour hand and blue Super-LumiNova® for the minute hand. The crown protection has also been revised, now featuring a softer, more rounded cupping, similar to that of the Reference 844.

These small details combine to significantly improve legibility, allowing divers to read the time with absolute confidence, even in extremely reduced visibility conditions.


From the concept stage, TAG Heuer designers knew the Aquaracer Professional 300 needed to be not only reliable, but also adaptable to a variety of environments. While more and more people are choosing divers' watches for their robustness and versatility, they also want a watch that can be worn both at work and at home.

With this in mind, the designers made the Aquaracer's overall shape thinner and lighter. The case, bezel, and bracelet have all been slimmed down and their durability improved, without compromising the watch's core performance, such as water resistance to 300 meters (30 bar).

The lugs have been shortened, and the case edges are chamfered and polished, further integrating with the watch's visual appearance for a more refined look. The result is a lighter, more ergonomic watch.


To complete the visual impact of the Aquaracer Professional 300, designers returned to the diving helmet motif engraved on the case back of the Aquaracer, which first appeared in 2004. Long beloved by underwater explorers, the Aquaracer's familiar and prestigious motif continues to emphasize the watch's value to new users.

Reflecting the new design's facets, the diving helmet has a more angular shape and a dodecahedral faceplate has been added. Behind it, the hexagonal motif is repeated. The case back is also always perpendicular to the case, ensuring the helmet remains upright. Ultimately, with these technical and aesthetic upgrades, the new Aquaracer Professional 300 is both an homage to the past and a modern design ready for the future.



The sophisticated and dynamic improvements to the new Aquaracer Professional 300 go beyond the fundamentals of design. At launch, the core collection will be available in seven models and two sizes. Four models feature a 43 mm case diameter and three models feature a 36 mm case diameter. All models feature a unidirectional rotating bezel with a ceramic insert and engraved minute track.

Six of the models are crafted in stainless steel and are available with black, blue, or silver dials. There is also a 43 mm model with a green dial and crafted from high-tech matte grade 2 titanium. The stainless steel models feature a black or blue ceramic bezel insert and a white triangle filled with blue Super-LumiNova® at 12 o'clock. The titanium model features a green ceramic bezel insert with a yellow triangle at 12 o'clock, and the minute indexes are filled with blue Super-LumiNova(R) for easy reading even in poor visibility.

Aquaracer Professional 300 Tribute
In addition to the core Aquaracer Professional 300 collection, TAG Heuer will also be launching a highly collectible limited edition model that pays homage to the brand's fine design heritage. The Aquaracer Professional 300 Ref. 844 Tribute, as its name suggests, continues the story of the legendary Ref. 844 diver's watch, introduced in 1978.

To create this beautiful watch, TAG Heuer designers combined a high-tech grade 5 titanium case with numerous visual elements from the brand's archives. The flat black dial features the red 24-hour scale from the Ref. 844, originally created as a handy conversion chart for field professionals to report time on 24-hour timepieces.

Based on the original design, the watch is equipped with vintage luminous material and a black perforated rubber strap that quickly wicks water away from the watch and wrist. The perforations are octagonal, maintaining the watch's faceted design. The Aquaracer Professional 300 Ref. 844 Tribute is limited to just 844 pieces.

All eight models in the new Aquaracer Professional 300 collection are equipped with TAG Heuer's highly reliable, Swiss-made, automatic mechanical movement, Calibre 5. Featuring working hour, minute, and second hands, a date display at 6 o'clock, and a design aligned with the new generation of TAG Heuer watches, each model is water resistant to 300 meters (30 bar) with a sturdy caseback.

The launch of the Aquaracer Professional 300 collection marks a new beginning in TAG Heuer's luxury tool watch story. Bold, sophisticated, and high-performance, these are watches for a new generation of divers, adventurers, and urban explorers who want to push boundaries and go beyond their limits, to go where they can find themselves. And this is only the beginning of the story...

＜Aquaracer Professional 300＞

https://tag.hr/2R5a92y


http://tag.hr/AQ_WBP201B
Reference: WBP201B.BA0632
Price: 325,000 yen (estimated price excluding tax) Scheduled for release in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / Blue sunray dial / Case diameter 43mm / Hours, minutes, seconds, date displays / Stainless steel three-row bracelet


http://tag.hr/AQ_WBP201A
Reference: WBP201A.BA0632
Price: 325,000 yen (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / Black sunray dial / Case diameter 43mm / Hours, minutes, seconds, and date displays / Stainless steel three-row bracelet


http://tag.hr/AQ_WBP208B
Reference: WBP208B.BF0631
Price: 450,000 yen (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Sandblasted grade 2 titanium case / Water resistant to 300m / Green sunray dial / Case diameter 43mm / Hours, minutes, seconds, and date displays / Grade 2 titanium three-row bracelet


http://tag.hr/AQ_WBP201C
Reference: WBP201C.BA0632
Price: 325,000 yen (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / Silver sunray dial / Case diameter 43mm / Hours, minutes, seconds, date displays / Stainless steel three-row bracelet


http://tag.hr/AQ_WBP231D
Reference: WBP231D.BA0626
Price: 305,000 yen (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / Black lacquer dial / Case diameter 36mm / Hours, minutes, seconds, and date displays / Stainless steel three-row bracelet


http://tag.hr/AQ_WBP231C
Reference: WBP231C.BA0626
Price: ¥305,000 (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / White lacquer dial / Case diameter 36mm / Hours, minutes, seconds, and date displays / Stainless steel three-row bracelet


http://tag.hr/AQ_WBP231B
Reference: WBP231B.BA0618
Price: 360,000 yen (estimated price excluding tax) Scheduled to be released in late June 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Stainless steel case / Water resistant to 300m / White lacquer dial / Case diameter 36mm / Hours, minutes, seconds, and date displays / Stainless steel three-row bracelet

＜Aquaracer Professional 300 Ref. 844 Tribute＞


http://tag.hr/AQ_WBP208C
Reference: WBP208C.FT6201
Price: 470,000 yen (estimated price excluding tax) Scheduled to be released in September 2021
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Grade 5 titanium case / Water resistant to 300m / Black opaline dial with red numerals / Case diameter 43mm / Hours, minutes, seconds, and date displays / Perforated black rubber strap

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