Swatch Group Japan Ltd., Swatch Division, will launch the BIG BOLD BIOCERAMIC, an innovative watch made with the latest material, BIOCERAMIC, at Swatch stores nationwide and online from April 15th.

Made of two-thirds ceramic and one-third bio-based plastic, BIOCERAMIC is resilient, durable, and silky to the touch, combining the best of both worlds. What better model to showcase this latest material than the BIG BOLD? The thick, architectural 47mm case provides ample space to immerse yourself in the pure and sophisticated character of BIOCERAMIC. Available in five colors: classic black and white, "color of the year" gray, optimistic sky blue, and new power pink. The BIG BOLD BIOCERAMIC offers a sleek, sophisticated, and robust design. Swatch's signature skeleton design maximizes simplicity, allowing you to fully enjoy the new material. The strap, case, and loop are made from bio-based plastic. Our Journey Continues: In 1983, Swatch started a revolution with the introduction of a mission-driven watch made of just 51 parts. 37 years later, Swatch introduced bio-based plastic, debuting in September 2020 with the BIORELOADED collection. Today, Swatch introduces a new member of the family, a disruptive idea, in BIOCERAMIC: SWATCH NEXT.

【What's next?】
Swatch is always pushing the boundaries when it comes to design, materials and technology. BIOCERAMIC marks a new benchmark in innovation for Swatch. We will further explore the use of BIOCERAMIC across all major Swatch product lines by the end of 2021.

C-BLUE SB03N100 ¥15,400 (tax included)
C-BLACK SB03B100 ¥15,400 (tax included)
C-GRAY SB03M100 ¥15,400 (tax included)
C-PINK SB03P100 ¥15,400 (tax included)
C-WHITE SB03W100 ¥15,400 (tax included)
[Publication Credit Information]
Brand Name: Swatch
Inquiries: Swatch Call 0570-004-007
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/



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