Isetan Shinjuku will be holding "#this dress vol.2" from April 7th. This event is the second installment of "#this dress," which was held last September and featured 100 dresses based on the concept of "transformation," and will introduce 100 dresses that portray the diverse portraits (portraits) that each person possesses.
URL: https://www.mistore.jp/shopping/feature/women_f3/restyle_11_w.html
The thoughts behind the 100 dresses for "#this dress"
This edition of "#this dress" focuses on the multifaceted personality of each person. Sometimes we smile innocently, other times we become shy. We're serious in front of one person, and clingy in front of another. Even though we're all just one person, we can sometimes seem like completely different people. Perhaps women have many personalities within them, coexisting with these different selves to portray the best version of themselves today.
This event will feature a variety of unique dresses that will allow you to transform into any "self" you desire. Imagine the person you want to be, pretend to be someone else, or decide based on your mood or intuition... We hope you'll enjoy the diverse transformations offered by the 100 dresses.
Examples of the 100 Dress Lineup
The lineup includes 100 dresses, ranging from domestic and international brands carried by Re-Style to vintage pieces collected primarily from Europe. With various character profiles (PORTLAITs) as inspiration, you're sure to find a dress that suits your mood.
●PORTLAIT 1: A peaceful and free-spirited woman who has set her mind free and is happy to live life as herself
From left:
●PORTLAIT 2: A woman who is quiet and exudes a sultry sex appeal. Possessing a somewhat elusive and mysterious aura
From left:
●PORTLAIT 3: A beautiful woman whose dignified presence reflects inner strength. She has a single-minded passion and is straightforward in her pursuit of her ideals.
From left:
~ Participating brands ~
Collaboration with wig artist Tomihiro Kono
Also noteworthy is the store's interior design, created by Tomihiro Kono, a versatile wig artist who has worked on hair and head prop direction for Comme des Garçons and Maison Margiela. Kono also created the wigs for the ReStyle 2021 Spring/Summer seasonal visual. A variety of unique and original wigs and 100 diverse dresses create a space that proposes a "transformation" of one person into any version of themselves. During the event, hair accessories (Fancy Wigs) made by Kono will be on sale, and a collection of her works will also be exhibited and sold.
Event Overview
"#this dress vol.2"
Period: Wednesday, April 7th - Tuesday, April 20th
Venue: Re-Style, 3rd floor, Main Building, Isetan Shinjuku Store
*All prices include tax.
*The content of the event may be changed or canceled due to unforeseen circumstances.
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