NikeLab x DSM limited edition items on sale, installation at DSMG

Apr 13, 2016

NikeLab has created items to commemorate the relocation and reopening of the Dover Street Market London store, and they are now on sale at Dover Street Market Ginza and online. Two limited-edition items are available: the Windrunner (¥25,000), Nike's signature apparel, known for its breathability and waterproofing, and a running shoe (¥16,000) featuring earth tones and original elements from the 1979 Daybreak. Each features the DSM logo. To coincide with the release of these items, NikeLab is hosting an installation in the event space on the first floor of Dover Street Market Ginza. Since the items featured are all black, even the walls are unified in black. While at first glance they may appear to be the same color, the different shades of black used are used, creating a space where visitors can experience the all-black appeal. The floor is made of black rubber used for athletics, and the white lines are represented by connecting together photographs of the white lines painted on Tokyo's roads, creating an installation that gives the impression that the collaboration items coexist with the city where people live and everyday scenes.
HEW
  • NikeLab releases items created to celebrate the re-opening of Dover Street Market London store
  • NikeLab releases items created to celebrate the re-opening of Dover Street Market London store
  • NikeLab releases items created to celebrate the re-opening of Dover Street Market London store
  • Nike's signature apparel, the Windrunner (25,000 yen)
  • Nike's signature apparel, the Windrunner (25,000 yen)
  • These earth-toned running shoes feature original elements from the 1979 Daybreak (16,000 yen).
  • These earth-toned running shoes feature original elements from the 1979 Daybreak (16,000 yen).
  • These earth-toned running shoes feature original elements from the 1979 Daybreak (16,000 yen).
Back to Top