Chloe's pop-up boutique, "CAFE DE CHLOE," has opened at The Stage on the first floor of the main building of Isetan Shinjuku.

Cafes have a deep connection to Chloe's history, as founder Gaby Aghion presented her early collections in cafes such as "Café de Flore" and "Brasserie Lipp," which were symbols of Paris's Left Bank culture in the late 1950s. This led to the creation of this cafe-concept boutique.

The boutique's appearance is reminiscent of a Parisian street corner cafe, with the words "CAFE DE CHLOE" etched under an illuminated striped eaves. The store's showcases display original bags and accessories, and the look of the early collections presented there, along with the tables and chairs, create a truly cafe-like atmosphere.

In-store, limited edition items of Chloe's iconic bags, the Faye (196,000 yen), Drew (195,000 yen), and Hudson (224,000 yen), will be available. In addition, limited edition cord bracelets (22,000 yen) will also be on sale. Don't miss out on the exclusive selection of delicious color flavors such as Prune, Mangue, Cafe, Myrtille (blueberry), Noisette (hazelnut), and Cerise (cherry).

A special page for the pop-up boutique has been set up on the official website (www.chloe.com/ja/cafedechloe), where you can check details. The event at Isetan Shinjuku Main Building will run until the 19th.