Charlotte Olympia will open a pop-up shop in the women's shoes/promotion space on the second floor of the main building of the Isetan Shinjuku store from April 27th to May 2nd.
The pop-up shop is being held to commemorate the release of a collaboration with Brazilian flip-flop brand Havaianas. The flip-flops boldly incorporate three of Charlotte Olympia's signature motifs: "Bruce," "Hello Kitty," and "Charlotte Web." Prices are ¥8,000 for the Blues, ¥9,000 for the Hello Kitty, and ¥15,000 for the Charlotte Web.
The venue showcases campaign visuals featuring pin-up girls from the 1940s and 1950s, the brand's inspiration, reclining on the beach in the collaboration sandals, creating a pop and hot atmosphere evoking a tropical seascape. Additionally, yoga wear created in collaboration with London-based gymwear brand Bodyism will also be available for pre-sale. The collection will feature clothing, bags, shoes, and more with leopard prints, lip motifs, and Hello Kitty motifs. These items will also be available at other directly managed stores from May 4th.