Alexander Wang will be offering a free denim embroidery service from April 27th to May 10th at its pop-up shop at Kotokoto Stage 31 on the 3rd floor of Hankyu Umeda Main Store, as well as at its Alexander Wang store in Aoyama.

Backstage at the 16-17 AW collection held in New York in February, models wore denim pants and jackets embroidered with harsh slang such as "$UCK IT" and "TOP BITCH." Alexander Wang himself appeared on stage during his final bow at the show wearing a denim jacket embroidered with the words "HOLY SMOKE (What a surprise!)."

This time, Alexander Wang will be offering a free denim embroidery service that allows customers who purchase jeans at either the pop-up store in Hankyu Umeda Main Store or its directly managed store in Aoyama to choose the text of their choice in the location of their choice. The period from ordering embroidery to delivery will be 7 to 10 days, but the pop-up shop at Hankyu Umeda Main Store will be holding an event for two days only, on April 30th and May 1st, where you can have the embroidery done on the spot.