LABOO, an online shopping site for girls launched by Start Today on the 25th, will offer new fall/winter items at a 20% discount for three days from its grand opening, company president Yusaku Maezawa announced on Twitter on the 21st. Free shipping will be available during the three-day limited sale.

Laboratory launched a 10% points return and free shipping campaign on Zozotown in November last year, but in February this year, the company changed the discount to the usual 1% due to feedback from business partners that this would lead to intensified price competition and had an impact on the industry. While this campaign is for the opening of a new site, the start-of-season sale is likely to attract attention.