I attended Beauty Festa 2013, a beauty event sponsored by Kose and Albion, held at Omotesando Hills from August 23rd to 27th. The venue featured 17 brands that don't usually line up next to each other, from department store to drugstore cosmetics. It was refreshing to be able to try products from a wide range of brands, from high-end to affordable. I came across some new and upcoming cosmetics there, and I'd like to introduce some of them to you. Albion's Oil Serum Foundation is quite revolutionary. While foundations typically come in liquid, powder, and cream varieties, this one is a beauty oil. Formulated with Tahitian tiare and flower oils, it can be applied without a primer. Because it's an oil, I expected it to be a bit sticky, but it blended smoothly into my skin and left a smooth finish.
PAUL & JOE's Glossy Lip Color, released on October 1st, features a distinctive tip. It has a spatula on the front and a sponge on the back, so you can apply it neatly to both the edge and the center of your lips. The nude beige "05. Next to Nothing" is a popular choice. Its catchphrase is "Can I touch you?"...and I'd love to be told that. When I tried it, I achieved natural lips that looked like I had no makeup on, but with an added touch of shine.
ADDICTION's cheek polish comes in a container that looks like nail polish. Contrary to its seemingly difficult-to-apply look, you can create a flushed look by simply applying it to your cheeks and blending with a sponge. For a more striking effect, blending and layering creates a beautiful gradation. Starting August 21st, COSME DECORTE's "Lacouture Loose Foundation" will be available in limited quantities in the "Happy Pact" designed by Asami Kiyokawa. The delicate silver compact, adorned with rhinestones on the top and bottom, looks like something a magical girl would use to transform. The foundation itself feels light like powder, yet covers pores and dullness. Many people apparently purchase it for their days off. Model Angelica Michibata, who became the ambassador for RIMMEL on the 23rd, appeared at the opening ceremony on the grand staircase. "Autumn is a chic season, so I want to enjoy makeup to the fullest, using red lipstick and cat-eye makeup," she commented. While it may be difficult to become Angelica with the new cosmetics, why not bring in the autumn vibe with your makeup, especially in September, when the humidity is still high?
