Blending past, present, and future: Coach launches its Spring 2021 collection, "Coach Forever"

Mar 14, 2021
Coach has launched its Spring 2021 collection, "Coach Forever," blending past, present, and future designs. Born in unprecedented times, Coach Forever highlights optimism about craftsmanship, community, and global environmental responsibility through new, vintage, and archival Coach designs.

"I want to create a better future for the next generation. To achieve that, I want to create more environmentally responsible manufacturing," says Coach Creative Director Stuart Vevers. This collection embodies fashion's new role as a practical optimist.

To highlight Coach's commitment to more environmentally responsible fashion, Coach Forever highlights several key concepts.

[Natural Leather]
Bags are crafted from vegetable-tanned and naturally dyed leather using only natural ingredients such as carrot, turmeric, and red fruit. Produced responsibly for renewable sources, it reflects Coach's commitment as a leather house to redefining and reducing fashion's impact on the environment.


Natural Leather Swinger 20
60,500 yen
(All prices include tax)

[Recycled Material]
Introducing our first tote bag made entirely from recycled materials. The fabric is made from recycled PET bottles, with approximately 17 to 25 bottles reused per bag. The hangtag and other accents are made from recycled leather.


Recycled Tote 30
38,500 yen

[Upcycled Woven]
Introducing a bag made from upcycled leather offcuts (scrap leather) left over from the manufacturing process of past Coach products. The beauty of the woven texture of the upcycled leather makes it a one-of-a-kind item that can be loved for a long time. A testament to Coach craftsmanship.


Upwoven Field Tote 22
70,400 yen

[Handcrafted Embroidery]
To support the fashion community in Coach's hometown of New York, Coach has collaborated with local artisans to launch the capsule collection "A Love Letter to New York," which features meticulously embroidered pieces. The leather bags, leather accessories and apparel are carefully hand-embroidered with playful messages and motifs, and are full of the optimism of Coach and New York.


T-shirt
22,000 yen

[Trench Coat]
Coach believes that quality classics, worn over the years and passed down to future generations, inevitably become environmentally friendly. The carefully crafted cotton fabric with leather trim and Coach's iconic turnlock buttons, which have remained unchanged since the 1960s, enhance the timeless appeal of this trench coat.


Cotton Trench with Leather Trim
¥121,000

[Archival Silhouette]
An iconic bag that has been loved for many years has a timeless appeal. Born in the '60s, reissued in the '90s, and given a modern makeover in the 2000s, the timeless “Ergo” bag is available in natural leather, upwoven, and hand-embroidered natural leather for Spring 2021 COACH FOREVER.


Natural Leather Ergo with Embroidery
101,200 yen

Be sure to find a valuable item to pass on to future generations.

For more information on COACH FOREVER and products, please visit the URL below.
https://japan.coach.com/features/women-spring2021
https://japan.coach.com/shop/new-featured-coachforever-women
https://japan.coach.com/shop/new-featured-coachforever-men

About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its quality craftsmanship and confident New York style. With a design approach fueled by a modern vision, Coach reimagines luxury for today with authenticity, innovation and style that is uniquely its own. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesale and franchise locations, and online at coach.com. Coach is a Tapestry, Inc. owned brand. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.



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