The wildly popular "MyEA" model now comes in a long-awaited new material. It will be available at Emporio Armani boutiques nationwide.

MyEA first appeared in last spring/summer and has since become Emporio Armani's most popular bag. The long-awaited new model, arriving in stores this week, is made of raffia-like material, perfect for the upcoming warmer season! Its casual feel, reminiscent of a basket bag, makes it a recommended item for the upcoming season, when lightweight clothing will be more popular.

The newly released MyEA, made of raffia-like material, features a natural texture reminiscent of a basket bag. Its casual feel is different from the existing model already available in stores, making it a recommended item for casual wear.

Large size: 43,000 yen excluding tax (47,300 yen including tax)
Existing models already on sale: 30,000 yen each (tax included)
The MyEA, made from raffia-like material, will be available in two sizes. Like the models already available in stores, the large size is W37.5xH27xW11.5 cm, and the small size is W26xH20xD10 cm. See the image below for a size comparison.

Left: Large size 43,000 yen excluding tax (47,300 yen including tax) Right: Small size 40,000 yen excluding tax (44,000 yen including tax)
In the existing model, the large size was an item that many people purchased as a work bag, but the raffia-like material introduced this time, with its casual feel and the logo design on the front of the bag body, gives it a much more casual impression than the leather model. For those who want to carry a certain amount of luggage on their days off, the large size is recommended.

The small size can be used as a handbag, or can be worn cross-body using the included strap. It goes great with T-shirts and jeans. The included strap is made of canvas and is wide enough that it doesn't dig into your clothes, and has been designed with the user's convenience in mind.

The grey part is the included strap
It's no exaggeration to say that one of the reasons for MyEA's popularity is the included pouch. This versatile pouch can be attached to the inside of the bag or removed and used like a clutch bag, and of course it also comes with the raffia-style model. To match the white color of the handle and brand logo, it comes with a lightweight white imitation leather pouch.

Includes imitation leather pouch
Spring is approaching step by step. Why not start by changing your bag to a spring look??
The raffia-style model of MyEA will be available at EMPORIO AMRANI boutiques nationwide from this week.

Official website: https://www.armani.com
Official Twitter: https://twitter.com/ARMANI_JAPAN
Official Facebook: https://www.facebook.com/armani.japan/
Official YouTube: https://www.youtube.com/Armani
Official Instagram: https://www.instagram.com/emporioarmani/
Official LINE: https://lin.ee/jg1Lsbv

For inquiries: Giorgio Armani Japan 03-6274-7070

[About Emporio Armani]
This brand was founded in Milan, Italy in 1981. Its designer is Giorgio Armani.
Emporio Armani offers a wide range of urban and sophisticated items, emphasizing comfort and free-flowing ideas. In Italian, "emporio" means "a great marketplace where everything is available." True to its name, Emporio Armani offers a wide range of items, including men's and women's clothing and accessories, as well as watches, perfume, underwear, and sportswear.



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