On its official website, "Inside Chanel" (inside-chanel.com), CHANEL is presenting a short film that tells the story of founding designer Gabrielle Chanel's life and the creations that have shaped the brand's history.

Chapters 1 through 4 focus on iconic items such as the brand's No. 5 perfume and tweed jackets, but the new chapter, Chapter 3, focuses on Chanel's own life.

Chapter 5, titled "Coco," traces the story of Gabrielle Chanel, known as "Coco," from her birth in 1883 to her meeting with the love of her life, Boy Capel. With Capel's help, Chanel opened its first boutique on Paris's Rue Cambon in 1910, ushering in a new century of fashion.