Cosmetics brand ADDICTION held a party to celebrate the brand's fifth anniversary on June 9th at the Roppongi Hills Library Cafe. Archived campaign visuals and new collections were on display at the venue, and ADDICTION's creative director, AYAKO, and campaign model for the 2014-15 Autumn/Winter season, Rila Fukushima, appeared for a talk. This marks the first time the brand has used a Japanese model. AYAKO said, "From the very beginning, I've wanted Japanese women to wear crimson around their lips, and that idea remains unchanged to this day. As we reach our fifth anniversary, I wanted to return to our roots and express beauty. That's why I chose a Japanese model." She also said, "It's been nearly 10 years since I first met Lila. The selection process (for this campaign model) took a long time, but ultimately I was convinced it was Lila. It's not just her superficial qualities that matched the image, but her own strength and presence, which are comparable to those on the world stage, matched her image. Her dignified attitude, combined with her simple beauty, will inspire young women and I believe she will be able to present a different image of women than we've seen before." Lila said, "I felt some pressure being the first Japanese (to be an Addiction campaign model), but I'm always eager to challenge myself. I was honored to be able to shoot in Paris with such wonderful, professional staff, including Ayako. I'm so happy with the finished visuals." To commemorate their 5th anniversary, Addiction will release three limited edition eyeshadow compacts, the "Addiction 5th Anniversary Limited Compact" (6,200 yen each), on July 11th. The collection expresses Japanese beauty using matte black, white, and red as key colors, which are traditional Japanese colors and the brand's signature colors that AYAKO has been particular about.

In addition, a makeup collection with the theme "Tokyo Story," inspired by the film "Tokyo Story" directed by Yasujiro Ozu, will also be released on August 1st.