Enish, a social app company, has launched EDIST., a new social media platform that links apps and magazines. The iOS version of the app was released on the App Store on the 11th, and Shufunotomo Co., Ltd. launched the real magazine EDIST. (500 yen) on the 13th, selling it at bookstores and select convenience stores in the Kanto and Kansai regions. Based on the concept of "your sense creates the media," EDIST. is a new type of user-participation cross-media platform where users themselves become app editors, share trends, and link that content to magazines and websites. Its main target audience is women in their late 20s and 30s, who created the "high school girl boom" and "reader model boom" in the 1990s and have now established a new genre known as "adult girls." The editor-in-chief and media producer is Naoko Hasegawa, who has built a career as an editor at Shufunotomo's "Girls Magazine" and Condé Nast Japan's "GQ JAPAN" and "VOGUE girl." The "EDIST." app consists of an editorial page created by the EDIST editorial department and a user submission page. In addition to official users of the user submission page, in order to provide more up-to-date and realistic information, the app also allows general users to submit content. General users can create original pages by collaging their own photos and videos on magazine-style templates and then share them on their timelines. Users can also create editing pages by selecting individual product images linked to e-commerce sites and styling them as they like. The magazine "EDIST.", sold as a special edition of "GISELe," will feature in-depth coverage of topics trending on the app by the EDIST editorial department. Popular pages shared by general users on the app, or the users themselves, may be featured in the magazine and professionally edited to create new content. The magazine "EDIST." is supervised by Shufunotomosha's fashion director Kazumi Kageyama, and stylists include Kyoko Kame.

In addition, on the 13th, a new fashion rental service called "EDIST.CLOSET" operated by EDIST. was launched. This service allows customers to rent a set of four coordinated items styled by stylists such as Kame Kyoko for one month. The monthly rental fee, including cleaning fees, is 7,700 yen, and if there are any items they like after the rental period has ended, they can purchase them at the member's price.

EDIST. media producer Hasegawa commented on the media, saying, "We received a lot of requests from customers who wanted to coordinate outfits like those featured in magazines, so we launched the service by taking advantage of social media. We want even busy people with children to be able to enjoy fashion casually."