▲Original visual by illustrator Rinari Na"acutegrrrl" (hereafter referred to as "acute girl"), a select shop at Isetan Shinjuku with the concept of "being surrounded by cute and ephemerally beautiful things, and wanting to be cute yourself down to the tips of your fingertips," will be holding "acutegrrrl 2021 spring," an event for girls who "enjoy cuteness," from February 24th.
This time, popular Korean cosmetics brand Milk Touch will be holding its first-ever pop-up in Japan, Shimokitazawa vintage shop Charoll Vintage will be opening a store, and popular Acute Girl brands theVirgins and Verybrain will be selling limited-edition items, bringing together around six brands to deliver a lineup that is 100% cute.
Online store: https://www.mistore.jp/shopping/feature/women_f3/accute_w
Instagram: https://www.instagram.com/acutegrrrl_isetanshinjuku/
Popular Korean cosmetics brand Milk Touch's first pop-up in Japan
Milk Touch, a cosmetics brand launched in 2019 by popular Korean influencer Hong Yonggi with the desire to create products that can be used safely not only by herself but also by her family, will be holding its first-ever pop-up in Japan. The brand name, "Milk Touch," embodies the meaning of bringing the purity of milk to your precious skin.
In addition to the regular lineup, we will be introducing the cream base, White flower tone up cream, which will be released in advance at this event, as well as the limited edition Hedera Helix Special Set, which includes Hedera Helix Balance Cream and Jumbo Pad. In addition, customers who spend over 3,500 yen (excluding tax) in-store will receive an original white mirror on a first-come, first-served basis, and customers who spend over 6,500 yen (excluding tax) will receive an original white mirror and an original mesh pouch as novelty gifts on a first-come, first-served basis. *Offer ends while supplies last.
White flower tone up cream 2,728 yen (tax included)Hong Yonggi is a producer with over 830,000 followers on social media.
Comment from Hong Yonggi of
"Not only is it smooth to use and has vivid color payoff, but we also paid particular attention to the blend of ingredients that are gentle on the skin."
Romantic vintage shop
fOOfOO Slippers 22,000 yen (tax included)Comment from Charoll Vintage
"We want to bring the same excitement we felt the moment we purchased an item to our customers in-store. We have a selection of romantic items that will make you feel enchanted not only when you wear them, but also just by looking at them."
Introducing items exclusive to this event from popular brands
The popular UPPER SQUARE BOOTS from theVirgins will be released in a beige color exclusive to this event. This exquisite caramel-like beige is the perfect item for spring.
UPPER SQUARE BOOTS Limited edition color beige 40,700 yen (tax included)From Verybrain, we introduce a floral print dress made exclusively for Isetan Shinjuku. It is a long dress with an elegant small floral print that is typical of Verybrain. The ribbon at the chest is also a highlight.
Floral pattern dress, exclusive to Isetan Shinjuku store, 35,200 yen (tax included)Also check out the specially drawn visual by illustrator Rinarina!
With the desire to help you welcome in a fresh, refreshing and cute spring, we asked Rinarina to draw the main visual. Be sure to check out the gorgeous, spring-like visual.
Rinarina
Illustrator living in Tokyo. Born in 1998. She creates illustrations with the theme of "sentimental mood" and mainly posts them on Instagram. She works on illustrations for books, event merchandise, websites, etc.
instagram: https://www.instagram.com/stmt.illust/
What is acutegrrrl?
“You want to be surrounded by cute and ephemerally beautiful things, and be cute yourself, right down to the tips of your toes,”
This shop offers pop, cute and edgy items that will fill your heart with ecstasy. The name acutegrrrl conveys the meaning of a cute, acute and active girl.
"ROOOOOOOM ~for acutegrrrls~," which was held for the first time at an event hall in November 2020, welcomed model Emma as a special supporter, and introduced approximately 70 brands, including booths by well-known influencers such as popular stylist Yurikaden and Erinko, who has over 48,000 followers on social media.
Event Overview
"acute grrrl 2021 spring"
Period: Wednesday, February 24th - Tuesday, March 2nd
Venue: Isetan Shinjuku Main Building, 2nd floor, Center Park/The Stage #2
Participating brands:
Online store: https://www.mistore.jp/shopping/feature/women_f3/accute_w
*All prices include tax.
*The content of the event may be changed or canceled due to unforeseen circumstances. We ask for your understanding.
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