On February 19th, gelato pique, a loungewear brand developed by Mash Style Lab Inc., will release "La Dame aux Camelias Mucha by gelato pique," a collaboration line with artist Alfons Maria Mucha, in stores nationwide and online.
The World of Alfons Mucha and Gelato Pique
”A romantic story in your room”
Last year's collaboration between Alfons Mucha and Gelato Pique was a huge hit. This year, a collection themed around the popular work "La Traviata" has been completed, featuring white camellia flowers and starry skies. Enjoy the world of Mucha wearing dresses featuring a print of his original artwork and glitter knitwear that evokes a starry sky.
Product Lineup
”Glitter knitwear inspired by the night sky”
A knit cardigan with bold ruffles and volume that accentuates femininity.
Two styles are available: a short cardigan with original buttons and cascading hexagonal stars, and a long cardigan that flatters the figure and brings out a woman's charm.
Lamé knit long cardigan: ¥7,200 + tax, Lamé knit cardigan: ¥6,600 + tax
”Long dress with a camellia pattern from the masterpiece "La Traviata"”
This long dress depicts two camellia flowers in full bloom, in which Marguerite, also known as La Traviata, and her lover Aroud pray for eternal love and faith in each other. The beautiful camellia flowers, just before they fall, are faithfully depicted, and the soft silhouette captures Mucha's feminine image. The elegant flare spreads from the seam below the bust, and the shirring on the sleeves adds a delicate touch. Camellia Pattern Long Sleeve Dress / 8,400 yen + tax
”<Official Online Store Exclusive> Ruffle Sleeve Dress”
A feminine piece created with gathers and draping. Introducing a long dress with ruffle sleeves that also cover the arms.
[Official Online Store Exclusive] Camellia Pattern Dress / 8,000 yen + tax
”Star Lace Bra & Panty Set inspired by a starry sky filled with falling stars”
Elegant and glamorous lingerie with delicate sheer tulle accents. Wireless and stress-free to wear. Star lace bra & panties/8,800 yen + tax
”La Traviata hand towel that faithfully reproduces the colors of the original”
This 100% cotton hand towel recreates La Traviata, the work in which the protagonist, Marguerite, who is at the mercy of unrequited love, gazes up at the sparkling night sky and prays for eternal love.
Original print hand towel/1,200 yen + tax
”Printed pouch with a picture of camellias in full bloom”
Three types of pouches are also available to suit different purposes.
Camellia pattern vanity pouch/3,400 yen + tax (top left photo), Camellia pattern pouch 3,000 yen + tax (bottom left photo), Camellia pattern lingerie case/4,200 yen + tax (right photo)
”Hand mirror with tassel that incorporates the world of Mucha”
Comes with a drawstring bag to store the hand mirror. The size fits in a mini bag or pouch and is sure to be a welcome gift.
Hand mirror/2,600 yen + tax
”Limited edition tag”
All products in this collection come with a tag that can also be used as a bookmark for books.
Product Information
■Collection name: [La Dame aux Camelias Mucha by gelato pique]
■Release date: Friday, February 19, 2021
■Sales channels:
・Direct stores (https://gelatopique.com/Page/shoplist.aspx)
・gelato pique official online store (https://gelatopique.com/)
・USAGI ONLINE (https://usagi-online.com/floor/gelatopique/?link=HD)
・STYLEVOICE (https://stylevoice.com/)
[About Alfons Maria Mucha]
A great artist who represents Art Nouveau. Born in Czechoslovakia in 1860, Gelato Pique was a painter and graphic artist. He is a leading figure in Art Nouveau, also known as the "floral style," and is also known as the father of the poster. Many people are captivated by his beautiful women, graceful ornaments, and delicate curves of the flowers and plants he depicts. His designs have been used in numerous advertisements and decorative panels, and continue to captivate many people today. (C)Mucha Trust 2021
About gelato pique
Debuted in the fall of 2008 by Mash Style Lab Co., Ltd., the brand has been beloved by women ever since its debut for its textiles and coloring that emphasize originality, as well as its unparalleled texture and functionality. Gelato pique is a pioneering brand that proposes that loungewear not only be designed for sleeping, but also be enjoyed indoors while incorporating functionality into daily life.
With its unique worldview, the brand has established itself as an "indispensable presence" for a wide range of women who regularly hone their fashion sense through outdoor wear, creating a time of peace and relaxation after a break from work, allowing them to enjoy indoor fashion as well. On October 25, 2018, the brand opened a freestanding store in New York, USA, marking its first foray into North America (https://gelatopique.us/).
Instagram: @gelatopique_official
Twitter: https://twitter.com/_gelatopique
Facebook: www.facebook.com/gelatopique
Click here for company press release details
The World of Alfons Mucha and Gelato Pique
”A romantic story in your room”
Last year's collaboration between Alfons Mucha and Gelato Pique was a huge hit. This year, a collection themed around the popular work "La Traviata" has been completed, featuring white camellia flowers and starry skies. Enjoy the world of Mucha wearing dresses featuring a print of his original artwork and glitter knitwear that evokes a starry sky.
Product Lineup
”Glitter knitwear inspired by the night sky”
A knit cardigan with bold ruffles and volume that accentuates femininity.
Two styles are available: a short cardigan with original buttons and cascading hexagonal stars, and a long cardigan that flatters the figure and brings out a woman's charm.
Lamé knit long cardigan: ¥7,200 + tax, Lamé knit cardigan: ¥6,600 + tax
”Long dress with a camellia pattern from the masterpiece "La Traviata"”
This long dress depicts two camellia flowers in full bloom, in which Marguerite, also known as La Traviata, and her lover Aroud pray for eternal love and faith in each other. The beautiful camellia flowers, just before they fall, are faithfully depicted, and the soft silhouette captures Mucha's feminine image. The elegant flare spreads from the seam below the bust, and the shirring on the sleeves adds a delicate touch. Camellia Pattern Long Sleeve Dress / 8,400 yen + tax
”<Official Online Store Exclusive> Ruffle Sleeve Dress”
A feminine piece created with gathers and draping. Introducing a long dress with ruffle sleeves that also cover the arms.
[Official Online Store Exclusive] Camellia Pattern Dress / 8,000 yen + tax
”Star Lace Bra & Panty Set inspired by a starry sky filled with falling stars”
Elegant and glamorous lingerie with delicate sheer tulle accents. Wireless and stress-free to wear. Star lace bra & panties/8,800 yen + tax
”La Traviata hand towel that faithfully reproduces the colors of the original”
This 100% cotton hand towel recreates La Traviata, the work in which the protagonist, Marguerite, who is at the mercy of unrequited love, gazes up at the sparkling night sky and prays for eternal love.
Original print hand towel/1,200 yen + tax
”Printed pouch with a picture of camellias in full bloom”
Three types of pouches are also available to suit different purposes.
Camellia pattern vanity pouch/3,400 yen + tax (top left photo), Camellia pattern pouch 3,000 yen + tax (bottom left photo), Camellia pattern lingerie case/4,200 yen + tax (right photo)
”Hand mirror with tassel that incorporates the world of Mucha”
Comes with a drawstring bag to store the hand mirror. The size fits in a mini bag or pouch and is sure to be a welcome gift.
Hand mirror/2,600 yen + tax
”Limited edition tag”
All products in this collection come with a tag that can also be used as a bookmark for books.
Product Information
■Collection name: [La Dame aux Camelias Mucha by gelato pique]
■Release date: Friday, February 19, 2021
■Sales channels:
・Direct stores (https://gelatopique.com/Page/shoplist.aspx)
・gelato pique official online store (https://gelatopique.com/)
・USAGI ONLINE (https://usagi-online.com/floor/gelatopique/?link=HD)
・STYLEVOICE (https://stylevoice.com/)
[About Alfons Maria Mucha]
A great artist who represents Art Nouveau. Born in Czechoslovakia in 1860, Gelato Pique was a painter and graphic artist. He is a leading figure in Art Nouveau, also known as the "floral style," and is also known as the father of the poster. Many people are captivated by his beautiful women, graceful ornaments, and delicate curves of the flowers and plants he depicts. His designs have been used in numerous advertisements and decorative panels, and continue to captivate many people today. (C)Mucha Trust 2021
About gelato pique
Debuted in the fall of 2008 by Mash Style Lab Co., Ltd., the brand has been beloved by women ever since its debut for its textiles and coloring that emphasize originality, as well as its unparalleled texture and functionality. Gelato pique is a pioneering brand that proposes that loungewear not only be designed for sleeping, but also be enjoyed indoors while incorporating functionality into daily life.
With its unique worldview, the brand has established itself as an "indispensable presence" for a wide range of women who regularly hone their fashion sense through outdoor wear, creating a time of peace and relaxation after a break from work, allowing them to enjoy indoor fashion as well. On October 25, 2018, the brand opened a freestanding store in New York, USA, marking its first foray into North America (https://gelatopique.us/).
Instagram: @gelatopique_official
Twitter: https://twitter.com/_gelatopique
Facebook: www.facebook.com/gelatopique
Click here for company press release details
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