Since its launch in 2009 as a new line of "A BATHING APE(R)," URSUS BAPE has been based on American casual style and has promoted fashion through a modern filter. Distinguishing itself from the traditional A BATHING APE(R), its products have created entirely new values and standards, building new stories. Since the brand's launch, it has received passionate support from core fans, while also captivating traditional BAPE(R) enthusiasts. Each season, it is cleverly updated, attracting new fans as well as existing ones. In 2014, the brand released a capsule collection with "izzue ARMY" and even entered the food and beverage industry with the opening of the "URSUS.IZZUE.BAPE Pop-Up Café." Since then, the brand has continued to release items, albeit irregularly, and celebrated its 10th anniversary in 2019, further enhancing its maturity as a brand. This season, marking its 12th year, the brand continues to offer timeless styles, incorporating BAPE®-esque gimmicks and details into its basic lineup. The iconic skull motif of "URSUS BAPE" is featured on logo patches and back prints, creating a simple yet powerful branding statement. "URSUS CAMO," which incorporates a skull motif into camouflage, makes its debut in the 12th season. The simple details add depth to this collection's distinctive style. The playful, new tape prints feature two patterns: the URSUS logo version and the URSUS CAMO version, and at first glance they could easily be mistaken for real tape. Gimmicks are added throughout each season, resulting in a basic yet sophisticated and highly appealing collection. The collection will be available from February 20, 2021.









For the lookbook of this collection and detailed product information, please check out the special page on BAPE.COM.
https://bape.com/pages/ursus

Item launch date:
1st Drop Saturday 20, February 2021
2nd Drop Saturday 3, April 2021

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LINE: @bape https://lin.ee/fyR97p7

For more information:
BAPEXCLUSIVE™ AOYAMA
Tel 03-3407-2145



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