THE ROW's pop-up store will open at GINZA SIX on March 3rd.

This pop-up store will offer an unprecedented range of items, including bags and shoes, as well as new ready-to-wear and soft accessories. In addition, the "GINZA" sandals, which have been popular since their launch and have continued to sell out, will be updated with high-quality leather and suede and released exclusively at the store, and two types of bags will also be available exclusively at the store. The limited edition bags being launched are the black SOFT MARGAUX 17 bag from the brand's gender-neutral signature bag series, made with the new Luxgrain material, and the new MASSIMO backpack in black.

【Pre-sale item】"GINZA" (106,000 yen)
【Store-exclusive item ①】"Soft Margaux 17" (513,000 yen)
[Store-exclusive item ②] "Massimo" (380,000 yen)
The interior of the store is a simple, clean space with a warm white base and no unnecessary elements. It is decorated with rare vintage furniture beloved by The Row designers Ashley Olsen and Mary-Kate Olsen, including a screen by Jean Prouve, a leading 20th century French designer, chairs, stools, and wall lamps by Charlotte Perriand, as well as a daybed, shelf, and office chair by Pierre Jeanneret, creating a space that feels like inviting guests into their home.

Enjoy the world of THE ROW through the store space as well as the products.



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