Barbie face graphics appear on various items. Anteprima x Barbie collaboration collection released.

Feb 16, 2021

Starting with the new Spring/Summer 2021 collection, ANTEPRIMA is collaborating with the world's most famous fashion doll, Barbie™ (C)2021 Mattel. Based on the artwork of Barbie, who debuted in 1959, the collection features a graphic of Barbie's face on a variety of items, including ANTEPRIMA's signature wirebag, as well as canvas bags and pouches from ANTEPRIMA/MISTO. The iconic classic Barbie has been given a modern twist with color blocking, resulting in a timeless, borderless design that will never get old.

Available for pre-order from February 17, 2021, at ANTEPRIMA/WIREBAG Ginza Mitsukoshi and the ANTEPRIMA online store. The collection will be available at ANTEPRIMA/WIREBAG and ANTEPRIMA/MISTO shops nationwide from March 1, 2021. Be sure to check out this collection from ANTEPRIMA, where you can enjoy free and unique fashion.

ANTEPRIMA/WIREBAG


This collection incorporates the design of the "FLAT LUGGAGE 24/7" series, which is based on the concept of a bag that can be carried 24 hours a day, 7 days a week. The longer handles make it easier to carry over the shoulder, and the thinner wire cord makes it lighter and softer, more flexible. The eye-catching Barbie face on this timeless, basic tote bag is sure to catch your eye. The classic 1959 Barbie is available in two colors: enamel black x matte white and matte powdery pink x enamel white. Additionally, a special item featuring Barbie's distinctive horizontal silhouette will be available exclusively in stores. This wire-back collection showcases expert craftsmanship, employing two unique knitting techniques—intarsia knitting and embroidery—to bring out the intricate details of Barbie's face. Enjoy the combination of matte and glossy enamel colors, which can be worn casually or elegantly.


BARBIE
STYLE: PB21SKA1NA SIZE: W32 cm x H33 cm
PRICE: ¥82,000 (excluding tax)
COLOR: NERO OPACO/LATTE OPACO (enamel black x matte white), CIPRIA OPACO/BIANCO OPACO (matte powdery pink / enamel white)
Available at: ANTEPRIMA/WIREBAG shops nationwide, ANTEPRIMA online store




BARBIE
STYLE: PB21SKA1N5 SIZE: W32 cm x H33 cm
PRICE: ¥79,000 (excluding tax)
COLOR: MAGENTA OPACO/BIANCO OPACO (Matte Magenta x Enamel White)
Available at: ANTEPRIMA Online Store, ANTEPRIMA These items will be available exclusively at the Shibuya Scramble Square store, Tamagawa Takashimaya S.C., and various pop-up stores.


ANTEPRIMA/MISTO



ANTEPRIMA/MISTO is releasing a collection featuring the iconic Barbie in two colors, similar to the Wire Bag, aimed at making it more suitable for everyday use. The collection includes canvas bags with handles carefully trimmed and crisp fabric, compact eco bags, functional pouches with ample storage, and leather charms featuring the Barbie logo and sunglasses motifs to add a playful touch. Tote bags and eco bags are available in two colors: black and white, pink and white, as well as a gray and white color that is available exclusively in stores.



BARBIE
STYLE: MB21SJB1A1 SIZE: W36 cm x H33 cm x D10.5 cm
PRICE: ¥30,000 (excluding tax)
COLOR: ROSA (pink), NEROL/ATTE (black x white), GRIGIO (gray)
Available at: ANTEPRIMA/MISTO shops nationwide, ANTEPRIMA online store
*GRIGIO (gray) will only be available at the ANTEPRIMA online store and pop-up stores.



BARBIE
STYLE: MB21SJB531 SIZE: W44 cm x H41 cm x D14 cm
PRICE: ¥6,300 (excluding tax)
COLOR: ROSA (pink), NERO/LATTE (black x white), GRIGIO (gray)
Available at: ANTEPRIMA/MISTO shops nationwide, ANTEPRIMA online store
*GRIGIO (gray) will only be available at the ANTEPRIMA online store and each POP UP STORE.




BARBIE
STYLE: ML21SJB532
SIZE: W 20.5cm x H 7.5cm x D 13cm
PRICE: ¥11,000 (excluding tax)




BARBIE
Style: [Barbie Logo] MA21SJB2D4 [Sunglasses] MA21SJB2D3
Size: [Barbie Logo] W5.5cm x H10.7cm cm [Sunglasses] W3.8cm x H10.8cm
PRICE: ¥10,000 (excluding tax)
COLOR: [Barbie Logo] ARGENTO (Silver), ROSA (Pink) [Sunglasses] NERO (Black), ROSA (Pink)
Available at: ANTEPRIMA/WIREBAG shops nationwide, ANTEPRIMA/MISTO shops, and the ANTEPRIMA online store



<POP UP STORE – Pre-sale store>
ANTEPRIMA/WIREBAG Ginza Mitsukoshi
Location: Ginza Stage, 1st Floor, Ginza Mitsukoshi Main Building
ANTEPRIMA/WIREBAG Umeda Daimaru
Date and Time: Wednesday, February 24, 2021 – Tuesday, March 2, 2021 (National Holiday)
Location: Season Plus Event Space, East, 1st Floor, Umeda Daimaru
ANTEPRIMA/WIREBAG Osaka Takashimaya
Date and Time: Wednesday, February 24, 2021 – Tuesday, March 2, 2021 (National Holiday)
Location: Special Corner in front of the Central Escalator on the 2nd Floor of Osaka Takashimaya

▶ ANTEPRIMA Online Store (https://www.wirebag.jp/)
▶ ANTEPRIMA/WIREBAG stores nationwide Shop (https://jp.anteprima.com/shop_list/locationlist/cat:wirebag/)
▶Anteprima/Mist stores nationwide (https://jp.anteprima.com/shop_list/locationlist/cat:misto/)
■ ABOUT Barbie™
Barbie, the world's most famous fashion doll, celebrated its 60th anniversary in 2019. Since her debut in 1959, she has reflected the changing environment surrounding women. Barbie represents more than just fashion; it represents diversity (gender, race, occupation, body type, etc.), and walks alongside women as they move forward into the future in their own way. For all women, from little girls to adults, Barbie has sometimes been an object of admiration, and we have always, and will continue to, support the potential that each and every one of us possess. To date, Barbie has shown girls the "potential" through over 200 different occupations, numerous inspirational characters, and countless fashions and accessories. The brand continues its "You Can Be Anything" initiative, expanding the "possibilities" it offers to girls and their parents.

■ ABOUT ANTEPRIMA
Based on the concept of "Smart, Precious with LOVE," ANTEPRIMA aims to inspire women who embrace the modern era and live freely, beautifully, and with strength. Launched in 1993, ANTEPRIMA has been an official participant in the Milan Collection since 1998. The wire bag, ANTEPRIMA's signature, debuted in 1998 and has since been released in over 600 styles and approximately 100 colors, with the variety growing with each passing season. Its versatile, basic form fits any woman's lifestyle, blending seamlessly into any occasion and bringing a vibrant sense of joy. ANTEPRIMA/MISTO offers a wide selection of chic and uniquely designed items, including bags, charm wallets, and fashion jewelry, delivering a touch of glamour to all those with a free spirit who enjoy life.



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