A day to express gratitude in various ways. UK-based Hotel Chocolat launches White Day collection

Feb 17, 2021
Hotel Chocolat Co., Ltd. will begin selling its 2021 White Day Collection at all directly managed stores, its official online store, and limited-time stores from February 16th.


Many ways to say “Thank You”
Hotel Chocolat's White Day is a day to express gratitude in various ways


White Day became a part of Japanese culture as a day to return gifts for Valentine's Day. At Hotel Chocolat, we see White Day not simply as a day to return gifts, but as a wonderful anniversary on which to convey feelings of love and gratitude for everyday support. Together with our team in the UK, we have developed a number of Japan-exclusive items that convey various ways of expressing gratitude.

Last year's hugely popular "Cookies Luxe" will be available in a new look with three new colored packaging, and the popular "Baton Chocolate" and "Chocolate Macaron" will also be available in limited edition tins filled with a wide variety of flavors. We will also be offering a special chocolate box filled with an assortment of popular products. Please enjoy these limited-edition flavors, available only during this time of year, with lots of gratitude.


【2021 White Day Product Introduction】

Cookies Luxe Each color ¥1,800 (tax included)
Cookies Luxe Cookies Luxe
¥1,800 each (tax included)
3 box colors (from top of photo)
Blue, Green, Lilac

These crunchy hazelnut chocolate cookies are wrapped in milk chocolate and stamped with the Hotel Chocolat logo in caramel chocolate. These seasonal cookies are packed with the chocolatier's attention to detail. The box comes in three colors, allowing you to choose the gift that best suits the recipient's favorite color. This is a product that Hotel Chocolat is proud of, developed for White Day in Japan.

Signature Collection Mini ¥1,300 (tax included)
Signature Collection Mini
¥1,300 (tax included) (5 pieces)
Inside a compact box are four popular chocolates and the limited-edition Raspberry White Heart chocolate. Express your gratitude along with the five chocolates. A conveniently sized gift that's easy to send.

Signature Collection Pocket ¥1,800 (tax included)
Signature Collection Pocket Signature Collection Pocket
¥1,800 (tax included) (8 pieces)

Sweet and sour raspberry white heart, billionaire, pistachio, and chocolate mousse. Enjoy two of each of our four popular chocolate flavors.

Funny Friends ¥800 (tax included)
Funny Friends
¥800 (tax included) (4 pieces)
Cute puppies, rabbits and pandas drawn in smooth 40% milk chocolate. These animal-motif chocolates are sure to bring a smile to the face of both the giver and the receiver.
A box of 12 pieces is also available. 1,600 yen each (tax included)
12 Dapper Dogs ¥1,600 (tax included)
12 Funny Bunnies ¥1,600 (tax included)
12 Posy Panda ¥1,600 (tax included)
A luxurious tin has been released, allowing you to enjoy a variety of flavors of Hotel Chocolat's popular staple items, "Baton" and "Chocolate Macaron"!!

Baton Collection ¥5,000 (tax included)
Batons Collections Baton Collection
¥5,000 (tax included) (48 pieces)

Baton is Hotel Chocolat's signature chocolate. This bar, weighing just 8g, is packed with all the essential qualities of chocolate. Caramel, 40% milk, 65% super milk, and 70% dark chocolate. This collection offers the perfect combination of different cocoa percentages and flavors, allowing you to enjoy them all at once.

Macaron Collection ¥4,500 (tax included)
Macarons Collections
¥4,500 (tax included) (21 pieces)

A long-awaited collection box where you can enjoy six flavors of the popular "Chocomaka". This limited edition collection box is filled with an assortment of chocolate, caramel cheesecake, raspberry, orange, vanilla white, and three colors of Neapolitan macarons. It's a limited edition collection box overflowing with deliciousness.

A new limited edition flavor has also been released for the Selector!!

Peach Iced Tea ¥850 (tax included)
Peach Iced Tea
¥850 (tax included) 6 pieces

Inspired by the classic British drink Pimm's, this Selector is made with concentrated peach juice and Darjeeling tea flavors enveloped in 40% milk chocolate.

Lychee Sake ¥850 (tax included)
Lychee Sake
¥850 (tax included) Pack of 6

Introducing a unique truffle made with sake. Akashi Tai Genmaishu, made from Yamadanishiki rice, famous for its sake rice, is fused with vodka and the fruity flavor of lychee, and wrapped in 70% cacao dark chocolate, which pairs well with alcohol.

We also have a variety of other products. Please see below for details.
https://hotelchocolat.co.jp/pages/whiteday


●About Hotel Chocolat
Hotel Chocolat is a cacao lifestyle brand that currently operates over 125 stores across the UK. The business started in the UK in 1993 as an online chocolate shop. The company is expanding its business worldwide, not only selling chocolate but also offering a diversified range of cacao-related products, including restaurants and cafes serving cacao dishes, hotels, beauty products and alcohol.

We are committed to fully communicating the appeal of cacao and are continuing to implement various initiatives to increase its value, based on the following three pillars:
1. Originality
Developing original cacao products that go beyond chocolate
Our cafes and restaurants offer food made with cacao nibs, alcoholic beverages such as cacao beer, and cacao-derived beauty products. We are always striving for innovation and originality, proposing the unknown surprises and joys of cacao in a variety of forms.
2. Authenticity
From cacao cultivation to delivery, we provide authentic chocolate with a focus on quality
Based on the philosophy of "More Cacao, Less Sweet," we utilize the natural flavor and individuality of cacao to create healthy, high-quality chocolate with reduced sugar content that is "safe for the whole family to eat." We have also won numerous awards in recent years. We offer original, authentic chocolate.
3. Ethical
Ethical Cacao and Sustainable Initiatives Go Beyond Fair Trade
Hotel Chocolat owns Rabot Estate, a vast cacao farm in operation since 1745 on the Caribbean island of Saint Lucia, surrounded by beautiful nature. We implement a unique ethics program with our cacao producers and strive for sustainable business operations centered on fair partnerships.

Our first store in Japan opened in November 2018. Our first street-level store opened in Omotesando, Tokyo, on November 1, 2019. We currently operate 19 stores in Japan and an online store. We are also the first in the world to launch the cafe Rabot Estate Coffee by Hotel Chocolat. This innovative café, serving cacao dishes, is garnering attention.

We plan to continue opening new stores in the future in order to "bring happiness to people all over Japan through chocolate."
*As of release (February 16, 2021)



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