The chemical reaction caused by Hankyu's "CULTURE HUNTER"! The third installment focuses on "Shohei Yokota's Culture"

Feb 15, 2021
February 17th-28th, Hankyu Hanshin Department Store Official Online Store. HANKYU FASHION. Hankyu Department Store's original, intimate, documentary-style shopping project, "CULTURE HUNTER," features the "people" who create culture and showcases their appeal through documentaries. This time, we focus on Shohei Yokota, a street rapper who continues to express his hunger for success. We interview him about why he puts his thoughts into rap and what it means to be himself. We also collaborated with fashion designer Michiko Koshino, who shares Yokota's passion. We will also share the story behind this collaboration. This collaborative product is available online and will be on special display at Hankyu Men's Tokyo and Osaka. The video explores Yokota's passion, his songwriting inspired by MICHIKO LONDON KOSHINO, and even the music video shoot. The video also includes deep insights, such as the thoughts behind "rap," as exemplified by "Yaku Boots wa Yamero (R)." We get a glimpse into the real Shohei Yokota.


・Feature page/video: February 16th (Tuesday) from 5:00 PM
https://web.hh-online.jp/hankyu-mens/special.html?fkey=hm_special_culturehunter_03
*Online shop: February 17th (Wednesday) from 10:00 AM to February 28th (Sunday)
・YouTube (Preview)
https://youtu.be/AcEtArj3Q_M

※Making of scenes※Making of scenes
・A new song born from this project: SHO - MICHIKO LONDON KOSHINO (OFFICIAL MUSIC VIDEO)
https://www.youtube.com/watch?v=KL73ZIyfhIM

〇Planning collaboration items with MICHIKO LONDON KOSHINO
MICHIKO LONDON KOSHINO is a pioneer of Japanese street fashion and an indispensable figure when talking about London club culture in the 1990s, and is celebrating her 35th anniversary this year. Koshino Michiko and SHO, who share a desire to encourage young people during this COVID-19 pandemic, hit it off. Items born from their shared passion are now available for purchase online.
Shohei Yokota (SHO)Shohei Yokota (SHO)
Michiko KoshinoMichiko Koshino

・MICHIKOLONDON xtimes; SHO collaboration model bomber jacket Black/White 25,300 yen each



・MICHIKO LONDON xtimes; SHO collaboration model flat cap Black and white: 8,580 yen each




・MICHIKO LONDON xtimes; SHO collaboration model long-sleeved T-shirt Black and white: 10,780 yen each



〇Limited-time exhibition at Hankyu Men's Tokyo and Osaka
・Hankyu Men's Tokyo: February 17th (Wed) - 23rd (Tue) Hankyu Men's Tokyo, 6th floor Garage D.Edit
・Hankyu Men's Osaka: February 26th (Fri) - 28th (Sun) Hankyu Men's Osaka, 2nd floor Garage D.Edit



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