Versace will release its new bag, "LA MEDUSA," featuring the iconic Medusa, the Maison's symbol, worldwide on February 18, 2021.
In Greek mythology, Medusa is said to turn anyone who looks at her into stone. Versace founder Gianni Versace, knowing that Medusa possesses a powerful charm and the power to inspire the urge to catch a glimpse of her, chose Medusa as the brand's emblem.
Featuring the brand's iconic symbol, all La Medusa bags are made in Italy using high-quality, soft calf leather carefully selected by skilled artisans. The lineup includes top handle and shoulder bags as well as small leather goods.
The colors are inspired by nature, including pale baby pink and purple, vivid orange, and ocean blue.
Since ancient times, Medusa has been used in artworks as a talisman to ward off evil spirits. She is known to attract only good fortune.
The currently released advertising campaign features models such as Kendall Jenner, Hailey Bieber, and Precious Lee, appearing in colorful "La Medusa" bags.
"La Medusa" will be available at Versace boutiques nationwide from February 18, 2021.
#VersaceLaMedusa #VersaceSS21
https://www.versace.jp/ja/home/
https://www.instagram.com/versace/
https://www.youtube.com/user/VersaceVideos
Click here for company press release details
In Greek mythology, Medusa is said to turn anyone who looks at her into stone. Versace founder Gianni Versace, knowing that Medusa possesses a powerful charm and the power to inspire the urge to catch a glimpse of her, chose Medusa as the brand's emblem.
Featuring the brand's iconic symbol, all La Medusa bags are made in Italy using high-quality, soft calf leather carefully selected by skilled artisans. The lineup includes top handle and shoulder bags as well as small leather goods.
The colors are inspired by nature, including pale baby pink and purple, vivid orange, and ocean blue.
Since ancient times, Medusa has been used in artworks as a talisman to ward off evil spirits. She is known to attract only good fortune.
The currently released advertising campaign features models such as Kendall Jenner, Hailey Bieber, and Precious Lee, appearing in colorful "La Medusa" bags.
"La Medusa" will be available at Versace boutiques nationwide from February 18, 2021.
#VersaceLaMedusa #VersaceSS21
https://www.versace.jp/ja/home/
https://www.instagram.com/versace/
https://www.youtube.com/user/VersaceVideos
Click here for company press release details
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