H&M is pleased to announce information on all the items in the "Simone Rocha x H&M" collection, which will be available on its official online store (hm.com) from March 11, 2021. The collection is a collaboration between London-based Irish designer Simone Rocha and H&M, and will include womenswear as well as Simone Rocha's first menswear and children's wear collection.
The collection features Simone Rocha's signature pieces and reimagined archive pieces, all in a color palette of cream, pink, black and red. Limited-edition items will also be released in four cities around the world that have influenced Simone Rocha's designs.
<(Left) Check cotton jacket 13,999 yen, loose-fit cotton pants 8,499 yen, cotton shirt 9,999 yen, wool-blend oversized cardigan 9,999 yen, pearl brooch 5,999 yen, leather derby shoes 29,999 yen (Right) puff-sleeve tulle blouse 8,499 yen, appliqué T-shirt worn underneath 5,999 yen, ruffle tulle skirt 9,499 yen, pearl headband 7,499 yen, set of three hair clips 3,999 yen, set of two pairs of ribbon socks 2,999 yen, leather derby shoes 29,999 yen, ribbon-design handbag 8,499 yen＞
"I hope the items in this collection will be worn and cherished for years to come. They all draw their inspiration from the ideas and inspirations that have shaped me and my brand over the past decade, and it's so delightful to see them reinterpreted and restyled in new ways." (Simone Rocha, designer)
"Simone has a very unique and special aesthetic, and every season she defines her identity. The items in this collection also define her, and at the same time clearly indicate the direction of the brand. They are vibrant, exciting and perfect for the current era." (Ann-Sofie Johansson, Creative Advisor, H&M)
[Women's]
The women's wear collection includes a Fil Coupe floral print dress with voluminous puff sleeves, and a dress made from organic cotton with British embroidery. The apron tops and tulle dresses can be layered over other items from the collection, such as slim dresses, checked pants, and short dresses.
Accessories are designed to allow for flexible mixing and matching, and brogues decorated with the Simone Rocha logo and feather-adorned ballet flats and sandals are inspired by Simone Rocha's classic footwear. The collection also includes sparkling hair accessories and earrings, including ribbon-design headbands, earrings made from real glass beads, hairpins, and hair clip sets with large ribbons, to adorn your hair and ears.
<(Left) Silk blend jacquard dress 22,999 yen, designer headband 7,499 yen, long earrings 5,999 yen, ribbon hair clip (3-piece set) 3,999 yen, jacquard knit knee-socks 1,799 yen, feather detail leather sandals 22,999 yen (Right) Silk blend croquet dress 24,999 yen, hair pin (2-piece set) 3,999 yen, ribbon hair clip (3-piece set) 3,999 yen, leather derby shoes 29,999 yen>
【Men's】
The menswear collection is "Simone The collection is inspired by and reimagined from classic pieces from Simone Rocha's womenswear archive. Men's wear includes trench coats with pearl embellishments on the collars, oversized parkas, cable knit sweaters, cardigans, classic wool jackets, and vibrant checked jacket and trouser sets, as well as shirts, parkas, and T-shirts printed with photographs by photographer Jacob Lillis, a long-time collaborator of Simone Rocha. Accessories include Simone Rocha's classic brogue shoes with black beading, ribbon-shaped pearl brooches, backpacks, and colorful socks.
<(Left) Tulle shirt 9,999 yen, printed long-sleeved top 4,999 yen, loose-fit cotton pants 8,499 yen, ribbon knee-high socks (set of 2) 3,999 yen, leather derby shoes 29,999 yen, large nylon backpack 13,999 yen (Right) Cotton shirt 9,499 yen, photo-printed T-shirt worn underneath 4,999 yen, wool suit pants 9,999 yen, ribbon knee-high socks (set of 2) 3,999 yen, leather derby shoes 29,999 yen>
【Kids】
The kids' wear collection features miniature versions of classic Simone Rocha items such as smocks and ruffle dresses. Other items include Aran knit jumpers, soft cardigans with pearl-shaped buttons, soft and comfortable jogger pants and sweatshirts, and flower-print jackets made from recycled polyester and fastened with buttons.
Accessories include Simone Rocha's classic ribbon hair clips and pearl headbands, items that adults can enjoy wearing together.
<(Left) Wool blend cable knit sweater: 5,999 yen, short-sleeved cotton shirt worn underneath: 4,999 yen, wool cropped pants: 5,999 yen, ribbon socks (set of 2): 1,499 yen, low-cut sneakers: 9,499 yen (Right) British embroidered dress Decorative Hair Clips (Set of 4) ¥8,499 Ribbon Hair Clips (Set of 4) ¥2,499 Ribbon Socks (Set of 2) ¥1,499 Silk Blend Ballet Flats ¥9,499＞
【About theLimited EditionItems in Each Country】
This time, specially created collection items will be released, inspired by the four cities that have influenced Simone Rocha's designs: London, Paris, Tokyo, and Shanghai. The limited edition items will be available in four countries, including these four cities, and in Japan, a jewelry set will be released that includes handmade pink hairpins and earrings made from genuine glass beads.
【About the collection look】
Lookbook models include Jess Maybury The collection features a cast of models who have appeared in Simone Rocha's fashion shows multiple times, including Jess Maybury, Bimpe, Jan Baiboon, Tess McMillan, Aramish Mangi, Jeremiah Berko Fordjour and Jethro Sapon, as well as dynamic new faces. The lookbook was photographed by Ben Toms in a London studio in October 2020, taking safety precautions in accordance with COVID-19 regulations and guidelines. The styling was handled by Robbie Spencer, a long-time collaborator with designer Simone Rocha who has been involved in her shows every season.
【Collection Details】
Number of product types: Approximately 100 (including women's, men's, kids' and accessories)
Price range: 999 yen - 29,999 yen (all prices include tax)
Release date: Scheduled for around 9am on Thursday, March 11th
Available in: Official online website (hm.com)
Hashtag for social media posts: #simonerochaxhm
Campaign video (YouTube link)
URL: https://youtu.be/--uBeN7juno
H&M Magazine
URL: https://www2.hm.com/ja_jp/life/culture/inside-h-m/simone-rocha-designer-collaboration-2021.html
【Sustainable materials】
Organic Cotton: Organic cotton uses less energy and water than conventional cotton. It is grown without pesticides or chemical fertilizers and does not contain genetically modified seeds (GMOs). This improves soil, reduces greenhouse gas emissions, increases biodiversity, and improves the health of cotton farmers.
Recycled Polyester: Polyester is a widely used synthetic fiber that produces strong, stain-resistant fabrics. Recycled polyester is a more sustainable option, conserving resources because it is made from plastic bottles, used clothing, and manufacturing waste.
Naia™Renew: A cellulose fiber made from sustainably sourced wood fiber and recycled plastic waste. This production method uses less wood and has a lower impact on the environment.
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