A reinterpretation of the original 1978 model. Tissot releases the new "Tissot PRX" with an integrated case and bracelet.

Release Date:2021.02.26
Feb 8, 2021

A reinterpretation of the original 1978 model. This timepiece features a more refined, updated, and more precise design, featuring a solid texture and a slim, integrated design.

The Tissot PRX is scheduled for release on February 26th. Pre-orders with special pre-order benefits will begin on February 8th at the official Tissot online store and Tissot boutiques nationwide (Ginza, Daikanyama, Ebisubashi). In addition, from February 8th to May 10th, the "Tissot Spring Campaign" will be held, allowing customers to have their desired message or text engraved on the case back for free.

Over its 168-year history since its founding, Tissot has established itself as a watchmaker beloved worldwide as "INNOVATORS BY TRADITION (innovators rooted in tradition, breaking with tradition)." The Tissot PRX, distinguished by its solid texture and slim, integrated design, is a reinterpretation of the original 1978 model, updated with a more refined and precise design. Its distinctive, slim, integrated case and bracelet create a timeless timepiece with a vintage feel, yet a fresh and stylish aesthetic.


In 1978, Tissot launched a collection equipped with quartz movements. The slim case, sharp indices, and flat tonneau-shaped case with integrated wide horizontal links were later named PRX for its solid texture, thinness, and integrated design. The PRX, whose name stands for "Precise and Robust," with the "X" representing its 10-atmosphere water resistance, has been updated in both precision and design to create a collection that can be described as a new interpretation.

The smooth, beautiful lines of the case seamlessly transition from the wide links to the bracelet. At the center of the 40mm case, the polished bezel exudes a cool yet lustrous sheen, and from there it transitions naturally to the satin-finished case, deliberately at an angle rather than vertically, demonstrating meticulous attention to detail. The delicate finishing techniques applied throughout clearly demonstrate the craftsmanship cultivated by Tissot over its long history. In addition to its design, the bracelet, designed based on ergonomics for mobility and flexibility, fits smoothly to the wrist, and the slim case conforms to the wrist for practicality, ensuring exceptional wearing comfort.

Color variations include a sunray blue dial, whose beauty is further enhanced by the light. Black exudes intelligence and serenity. The PRX features a silver-gray dial that brightens the wrist and a rose gold index combination, and both models feature Super-LumiNova(R) coated luminous hands for enhanced visibility. Its smooth feel and 10 bar water resistance make it easy to wear every day. And its solid, slim design is a testament to its exquisite design. The Tissot PRX is a timeless timepiece created for those who value the accessories they wear.

【Tissot PRX Quartz】
*Scheduled to be released on Friday, February 26, 2021

 


T137.410.11.041.00
Blue dial / Stainless steel bracelet
Price: ¥55,000 (tax included) (base price: ¥50,000)


T137.410.11.051.00
Black dial / Stainless steel bracelet
Price including tax: 55,000 yen (base price: 50,000 yen)


T137.410.11.031.00
Silver gray dial / Stainless steel bracelet
Price including tax: 55,000 yen (base price: 50,000 yen)

Specifications:
Quartz
ETA F06.115
With low battery warning function

Case
316L stainless steel case
Case height 40mm x width 40mm, thickness 10.40mm
Weight 130g
Water resistant to 10 bar (100m/330ft)
Scratch-resistant sapphire crystal glass

Dial
Hour, minute, second and date displays
Super-LumiNova(R) luminescent hands

Strap
Stainless steel bracelet
With push-button butterfly clasp

Pre-orders will begin on February 8th at the official Tissot online store and Tissot boutiques nationwide.
Ahead of the release on February 26th, pre-orders will begin on the official Tissot online store and Tissot boutiques nationwide. Advance reservations will be accepted at boutiques (Ginza, Daikanyama, Ebisubashi) from February 8th to February 25th. Customers who make a reservation during this period will receive a Tissot original novelty item as a reservation bonus. There are two types of Tissot original novelty items. Those who make a reservation through the official Tissot online store will receive a watch care kit, while those who make a reservation at a Tissot boutique (Ginza, Daikanyama, Ebisubashi) will receive an accessory tray. Please note that the novelty item will differ depending on how you make your reservation.

Tissot Spring Campaign Held at the Same Time
To coincide with the release of the Tissot PRX, the Tissot Spring Campaign will be held from February 8th to May 10th, allowing customers to have their favorite message or text engraved on the case back for free.



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