Longines, a Swiss watch brand with a history spanning more than 185 years, is launching its White Wonders campaign, featuring a selection of women's watches. The campaign features a collection that highlights beautiful white textures and designs, beautifully enhancing each woman's individuality on her wrist.
The White Wonders campaign deeply reflects the Longines brand, whose hometown is a town in Switzerland blanketed in snow. It was this very snow that inspired the campaign. Gazing closely at freshly fallen snow, one can see subtle changes in its shape and color depending on the time of day and the lighting. The enchanting beauty and texture that emerge from these changes, unique to nature, inspired the White Wonders campaign.
The White Wonders campaign offers a wide variety of timepieces with different designs, shapes, and materials.
Born from rectangular case watches made in the 1920s, the Longines DolceVita is presented in a dazzling case that celebrates the word dolce vita (the good life).
Longines DolceVita
The Longines PrimaLuna reflects the moon, a design that has fascinated people for thousands of years. Its moonphase indicator and diamond hour markers evoke the light of a moonlit night.
Longines PrimaLuna
The Longines Legend Diver features a design inspired by Longines' heritage diver's watches, and an impressive combination of a white mother-of-pearl dial and inner bezel.
Longines Legend Diver
And now, La Grande Classique de Longines, whose slim case and classic style create an elegant, timeless and sophisticated design, will be joining the lineup.
The "Longines White Wonders Campaign" will be held nationwide.
[Period] Friday, February 26th - Sunday, April 25th
[Participating Stores] Authorized Longines retailers nationwide (https://www.longines.com/jp/universe/news/white-wonders-2021)
[Campaign Details] Customers who purchase an eligible watch during the campaign period will receive a free original Longines merchandise.
[Pre-sale Information] Pre-sale starts on February 5th at the Longines Boutique Ginza, Odakyu Department Store Shinjuku Watch Salon, and the Longines Official Online Boutique at Daimaru Matsuzakaya Tokyo (https://www.longines.com/jp/).
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The White Wonders campaign deeply reflects the Longines brand, whose hometown is a town in Switzerland blanketed in snow. It was this very snow that inspired the campaign. Gazing closely at freshly fallen snow, one can see subtle changes in its shape and color depending on the time of day and the lighting. The enchanting beauty and texture that emerge from these changes, unique to nature, inspired the White Wonders campaign.
The White Wonders campaign offers a wide variety of timepieces with different designs, shapes, and materials.
Born from rectangular case watches made in the 1920s, the Longines DolceVita is presented in a dazzling case that celebrates the word dolce vita (the good life).
Longines DolceVitaThe Longines PrimaLuna reflects the moon, a design that has fascinated people for thousands of years. Its moonphase indicator and diamond hour markers evoke the light of a moonlit night.
Longines PrimaLunaThe Longines Legend Diver features a design inspired by Longines' heritage diver's watches, and an impressive combination of a white mother-of-pearl dial and inner bezel.
Longines Legend DiverAnd now, La Grande Classique de Longines, whose slim case and classic style create an elegant, timeless and sophisticated design, will be joining the lineup.
The "Longines White Wonders Campaign" will be held nationwide.
[Period] Friday, February 26th - Sunday, April 25th
[Participating Stores] Authorized Longines retailers nationwide (https://www.longines.com/jp/universe/news/white-wonders-2021)
[Campaign Details] Customers who purchase an eligible watch during the campaign period will receive a free original Longines merchandise.
[Pre-sale Information] Pre-sale starts on February 5th at the Longines Boutique Ginza, Odakyu Department Store Shinjuku Watch Salon, and the Longines Official Online Boutique at Daimaru Matsuzakaya Tokyo (https://www.longines.com/jp/).
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