niko and ..., a style editorial brand operated by Adastria Co., Ltd., whose mission is "Play fashion!", will release its second collaboration with popular bag brand HeM on February 5th at its official online store .st (dot est) and at niko and ... stores nationwide.


In addition to HeM's signature Boston bag and 2-way tote bag, which were well-received last time, this second collaboration also includes a new drawstring bag in a wide range of colors, a simple and easy-to-use bucket hat, and an iPhone case. The lineup comes in bright colors that will make you feel like spring is here just by holding them.

This is an original item that can only be obtained through this collaboration, featuring the HeM and Nico and logos, so be sure to check it out.

■niko and ... × HeM Collaboration Item Details (※Partial product excerpt)


(Left) Boston bag 6,490 yen (tax included)
(Right) 2-way tote bag 3,850 yen (tax included)


(Left) Drawstring bag 3,300 yen (tax included)
(Right) Bucket hat 3,630 yen (tax included)


・iPhone case (6.7.8) 2,530 yen (tax included)

Release date: Friday, February 5th
Available at: niko and ... all domestic stores, overseas stores (Hong Kong, Taiwan, mainland China), official web store .st (dot st), ZOZOTOWN, Rakuten Fashion
*Release dates may vary depending on the store.
*Only Boston bags, 2-way tote bags and drawstring bags will be available overseas.

■About HeM
Started in Japan in 1999. This popular brand features a distinctive logo designed by Markus Kiersztan, a renowned German creator who has worked on advertising and art direction for numerous well-known brands, and is known for its simple yet catchy designs.

■About niko and ...
niko and ... is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Offering a lineup of items that are not only practical but also humorous, niko and ... aims to "encounter" unexpected surprises and discoveries that will eventually "fit" your lifestyle. Based on this message, the brand is expanding its business to men and women in their 20s and 30s. The brand operates 145 stores nationwide (including the online store as of the end of January 2021).
<Official Web Store .st (Dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp

■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 30 brands across the group, including "GLOBAL WORK," "Niko and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.




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