A romantic new colorway has been released for the next-generation sneaker "57/40," which was born in the modern era, drawing inspiration from New Balance's iconic 574 model from the '80s and the wavy designs of the '90s. The new model will be available from February 6th at the official New Balance online store, New Balance Harajuku, and Osaka.
https://shop.newbalance.jp/shop/g/gM5740VD
The premium suede, nubuck, and mesh upper remains faithful to the design DNA of the iconic 574, yet exudes a distinctive presence that sets it apart. Like the "327," a reimagined and modernized version of New Balance's iconic model released last year, this model boasts a fresh design and comfortable fit, featuring an oversized N logo design. The eye-catching, vibrant shocking pink makes it the perfect accent piece for outfits that tend to get a bit stale from winter to spring, or as a Valentine's Day gift for your partner, family, or friends.
■"57/40"
＜80s meets '90s＞
The "574", which was born in the mid-1980s and has become one of New Balance's most popular icons, meets a wavy design inspired by the cross-training model "650" which was released in 1994, boldly expressing the design details. The iconic 574 has been remixed with modern branding, bringing a classic style into the modern era.
Utilizing New Balance's standard SL-1 last, this shoe offers a standard fit and comfortable feel.
Based on heritage design elements like functional reflective details and the saddle, this shoe has been updated with detailed overlapping elements and a wavy pattern. The oversized N logo, which continues from the 327 released in 2020, represents a shift from classic to modern. The sole features a two-layer midsole redesigned with a modern twist based on the 574. The lower midsole features a simple design inspired by the 574, while the upper midsole features a wavy design reminiscent of the '90s 650.
■Product Overview
Product Number: M5740VD (PINK)
Price: 18,150 yen (tax included)
Width/Size: D/23.0-29.0, 30.0cm
Available at: New Balance Official Online Store
New Balance Harajuku, New Balance Osaka
▼ About New Balance
Headquartered in Boston, Massachusetts, New Balance's mission is to "demonstrate responsible leadership and establish a global brand that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is a leading athletic brand, currently offering footwear and apparel for running, lifestyle, tennis, baseball, football, and golf. For more information about New Balance, please visit https://shop.newbalance.jp.
▼ New Balance Japan Official Twitter @newbalance_jp URL: https://twitter.com/newbalance_jp
▼ New Balance Official Instagram @newbalance URL: https://www.instagram.com/newbalance/
Contact Information
[General Customers] New Balance Japan Customer Service Center 0120-85-0997
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