mastermind Japan's final men's collection show, with the final message "Don't dream it's over"

Mar 18, 2013

On March 17th, ahead of the opening of Mercedes-Benz Fashion Week TOKYO 2013-14 A/W, mastermind JAPAN held its SS13 men's collection show at Shibuya Hikarie.

The theme of the brand's final season collection was "dreaming." With a lyrical piano intro and a remix of U2's "New Year's Day" playing in the background, the show kicked off with a black suit with Swarovski crystals sparkling on the back and tie, and presented a total of 63 looks.

Denim, bandana-patterned shirts, hickory-striped overalls, school-style cardigan sweaters, and tops featuring the American flag were among the items featured. The collection included Aquascutum trench coats, Loewe bags, and collaborations with Bright Things, The Rolling Stones, Stussy, and Comme des Garçons. The collection then continued with chic suits made from elegant, lustrous jacquard fabric, shorts with quilted skirts, and skull-print silk shirts, concluding with the brand's signature look: a sukajan jacket with skulls embroidered on the chest and back. The finale was a rousing performance of U2's "Owari Naki Tabi." Designer Masaaki Homma and three of his staff members appeared together, bowed deeply to the audience, and then exited the runway in mutual admiration. The lights then went out again, and a special video reminiscing on the brand's history was shown on the screen. The event featured celebrities known for their brand loyalty, brands and creators who have collaborated with mastermind over the past 15 years, and designer Homma himself. After the Cranberries' classic "Dreams," the show concluded with the words "Don't dream it's over." Regarding the meaning of his final words, Homma said, "Sometimes I feel like I'm just living a grand dream, being able to put on a show like this. But today isn't my last day. I want to be the busiest designer in the world until the end of August, so I don't feel like this is the end. I'm still only 43, so if I continue to work hard and study every day so I can dream even better dreams, I may be able to return in a way that I won't be ashamed of. I apologize for the cryptic words, but I believe fashion is about enjoying imagining its meaning, and I believe mastermind Japan has fully expressed that sense of excitement."
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