H&M is pleased to announce a loungewear collection in collaboration with author, actor, model, and storyteller Yrsa Daley-Ward. The first wave of pieces from the collection will be available on hm.com on January 21st, with the second wave launching on February 11th in select stores and the official online store.

About the Collection
This comfortable loungewear collection combines Daley-Ward's positive quotes with more sustainably sourced materials. Her powerful poetry, offering commentary on life, self-affirmation, and womanhood, is captivating and uplifting.

Rib knit crop top ¥1,799 Rib knit pants ¥2,999 Rib knit cardigan ¥1,799
Sweatshirt ¥2,499
Oversized Sweatshirt Parka 3,999 yen Seamless leggings 2,499 yen Faux shearling lined room sandals 3,999 yen
Words such as "If you have to fold to fit in, it ain't right" and "There will always be your heart" are quoted from Daily Word's long poem and printed on carefully selected items. The collection includes oversized T-shirts, sweatshirts, seamless leggings, ribbed pants and more, and all of the collection items are made from more sustainably sourced fabrics such as organic cotton and recycled nylon.
Ribbed Tank Top ¥1,299 Wide-leg Sweatpants ¥2,499
Boxy Sweat Hoodie ¥2,499 Wide Sweatpants ¥2,499
The silhouette is intentionally designed to be wide and tight in sections to keep you comfortable while maintaining your style. The colours, soft tones of dove grey and light beige, convey calm and reassurance, with beautiful sage green accents adding warmth. Daily Word herself will be the campaign model for the collection, spreading hope and female empowerment through a video that depicts inspiring quotes from her poetry.

Yrsa Daley-Ward
"The collection is incredible, using more sustainably sourced materials. I want this collection to ease, empower and move the wearer. I also want people to wear words that are close to their hearts. As we go through life, we need to be empowered to have the strength and confidence to achieve our dreams. You are the product of your life."
(Yrsa Daley-Ward, author, actor and storyteller)

"We were inspired by Ilsa Daly-Ward's strong and powerful poetry. We identified with this philosophy and were honored to work with her, who promotes such positive values. It has been a difficult time for so many of us, and with this collection we want our customers to rediscover their sense of self-love and self-care. We are thrilled with the modern clothes and undeniable positivity and hope our customers feel the same way."
(Maria Östblom, Head of Womenswear Design, H&M)


First product images
*Excerpts shown.
Cropped top ¥1,299
Jersey top ¥2,499
Ribbed pants ¥2,999
Oversized sweatshirt hoodie ¥3,999
Shorts ¥1,799
Seamless leggings ¥2,499
【Second product image】
*Partial excerpts shown.
Ribbed Tank Top ¥1,299
Ribbed Knit Crop Top ¥1,799
Rib knit pants ¥2,999
Oversized T-shirt ¥1,799
Oversized Sweatshirt Parka ¥3,999
Seamless Leggings ¥2,499
【Store Exclusive】

Seamless cropped top ¥1,799
【Collection Details】
Number of product types: Approximately 40 types
Price range: ¥999 - ¥3,999

First release date: Thursday, January 21st
Available at: Official online store (hm.com)

Second release date: Thursday, February 11th
Available at: Official online store (hm.com) and the following stores

【Available at】 (in alphabetical order)
Ario Kameari store, AEON Mall Okayama store, AEON Mall Kakamigahara store, AEON Mall Kagoshima store, AEON Mall Kashihara store, AEON Mall Kofu Showa store, AEON Mall Sakai Teppocho store, AEON Mall Shijonawate store, AEON Mall Chikushino store, AEON Mall Tsukuba store, AEON Mall Tendo store, AEON Mall Tokoname store, AEON Mall Niigata Minami store, AEON Mall Hamamatsu Shitoro store, AEON Mall Makuhari New City store, AEON Mall Matsumoto store, AEON Mall Mito Uchihara store, I On Mall Musashimurayama store, AEON Mall Morioka store, AEON Mall Okinawa Rycom store, Utsunomiya Interpark store, Umeda store, Ebisubashi store, Olinas Kinshicho store, Canal City Hakata store, Kyoto store, Cocoon City store, Shibuya store, Shinsaibashi store, Shinjuku store, Seven Park Ario Kashiwa store, DiverCity Tokyo Plaza store, Terrace Mall Shonan store, Tenjin store, Nagoya Matsuzakaya store, Harajuku store, Pieri Moriyama store, Piole Himeji store, Hiroshima store, Futako Tamagawa Rise store, MARK IS Shizuoka Store, Mallage Shobu Store, Morella Gifu Store, LaLaport Izumi Store, LaLaport Ebina Store, LaLaport Koshien Store, LaLaport Shonan Hiratsuka Store, LaLaport Shin Misato Store, LaLaport Tachikawa Tachihi Store, LaLaport TOKYO-BAY Store, LaLaport Nagoya Minato Aquls Store, LaLaport Yokohama Store, Landmark Plaza Yokohama Store, Unimo Chiharadai Store



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